More and more people are losing their stereotypes of what is and is not acceptable in terms of looks. No more is the blonde hair, blue-eyed man or woman the undisputed ideal beauty.
This cluster is a celebration of the ways artists, celebrities, designers, and avant-garde individuals have embraced alternative beauty and broken the cliches of what is “beautiful†forever.
Implications - What's deemed as too bizarre or eccentric is now considered a norm in society. The strange appeal of subcultures has made its way to the mainstream thanks to businesses and pop stars who continue to push the envelope on what's acceptable. Businesses that can shock without seeming too offensive can profit on a "cool" factor and attract a young crowd.
SCORE
6.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 99%
Activity 97%
Freshness 8%
