Rui Faria Snaps Sculptural Hairdos in ‘Eclipse' for Volt

By: Marissa Brassfield - Published: Apr 27, 2009   Updated: Mar 30 2011 • References: volt-mag &
This 'Eclipse' editorial in Volt Magazine is a study in avant-garde, outrageous hairstyles and monochromatic retrotography. Photographer Rui Faria and stylist Cynthia Lawrence-John combined creative forces in this cult edge couture photo shoot.

The most attention-grabbing pieces of the 'Eclipse' editorial for Volt Magazine are the sculptural Afros sported by the model. They become like giant headpieces!

Implications - There is a lot to be said for a collection of photos that captures attention half as effectively as this one, and that is something no marketing agency or advertiser should ignore. Something as outrageous as this photo shoot might seem completely bizarre, but some of the most dramatically effective campaigns often are. When you find a way to get people talking, you are well on the way to succeeding as an advertiser. Stats for Avant-Garde Afros Trending: Older & Warm
Research: 24,948 clicks in 365 w
Interest: 4 minutes
Concept: Avant-Garde Afros
Related: 55 examples / 42 photos
Segment: Females, 18-35
Comparison Set: 20 similar articles, including: hair bows, 26 cutting-edge hairstyles, and 20 dramatic headpieces and hairstyles.