Rockstar

Miss High Times Twists Traditional Beauty Norms

By: Cowbag - Published:   Updated: Apr 25 2011 • References: hightimes & lifelounge
You have to give it to those at High Times... Not one to shy away from a challenge they have set up their Miss High Times competition. Imagine Page 3 girls, but with weed. Check out some of the entries so far on their website.

Implications - The competition really is a brilliant way for High Times to draw attention to their brand and to their product, and so far the pictures that it has produced have been sizzling. This is definitely one marketing stunt that is sure to attract new readers to the publication, even amongst those who don't necessarily favor marijuana. The appeal of gorgeous women in seductive poses is hard to deny.

Stats for Alternative Beauty Pageants Trending: Older & Buzzing
Traction: 27,093 clicks in 385 w
Interest: 4 minutes
Concept: Alternative Beauty Pageants
Related: 88 examples / 68 photos
Segment: Females, 18-55
Comparison Set: 32 similar articles, including: luxury credit memberships, luxe beachside editorials, and ultra-precise watches.