We’ve seen tattoos and tattoo-inspired designs on haute couture catwalks, proving that body modification has moved out of the underground and into the mainstream. Now Wildcat is using couture to promote their body piercing jewelry.
In their 2009 campaign, "The Pioneer of Body Piercing," Wildcat dressed models in couture clothing to show body piercings in a more upscale light. The March 2009 Berlin shoot was staged in an S & M-inspired studio, complete with cages. Photographers Marc Soho and Mark Quiel captured the images for the Wildcat campaign.
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