This ad campaign by JWT Frankfurt for Extra Strong Priorin Shampoo is great. After all, who doesn't remember making huge soapy hairdos in the bathtub as a child?
The first ad depicts a woman with a giant soapy flipped-out bouffant hairstyle, while the second ad features a man with a three-inch Elvis-style sculpted 'do.
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Implications - DIG DEEPER. THIS IS BASICALLY SAYING THAT GOOD ADVERTISING IS GOOD FOR A COMPANY.
Advertising agencies have to come up with eye-catching concepts that can carry throughout different mediums. Ideas such as the Extra Strong Priorin Shampoo prove that with a unique 'golden' selling point, brilliant advertising will ensue. By doing something outrageous in combination with audience insights, creativity can happen easily.
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