This ad campaign by JWT Frankfurt for Extra Strong Priorin Shampoo is great. After all, who doesn't remember making huge soapy hairdos in the bathtub as a child?
The first ad depicts a woman with a giant soapy flipped-out bouffant hairstyle, while the second ad features a man with a three-inch Elvis-style sculpted 'do.
Check out some other innovative shampoo ads below.
Implications - DIG DEEPER. THIS IS BASICALLY SAYING THAT GOOD ADVERTISING IS GOOD FOR A COMPANY.
Advertising agencies have to come up with eye-catching concepts that can carry throughout different mediums. Ideas such as the Extra Strong Priorin Shampoo prove that with a unique 'golden' selling point, brilliant advertising will ensue. By doing something outrageous in combination with audience insights, creativity can happen easily.
Stats for Voluminous Soap Hairdos
Trending: Older & Mild
Research: 9,574 clicks in 369 w
Interest: 4 minutes
Concept: Voluminous Soap Hairdos
Related: 48 examples / 37 photos
Segment: Females, 18-35
Comparison Set: 18 similar articles, including: dandruff trails, inspirational ads, and childhood trauma shampoo.
Voluminous Soap Hairdos
More Stats +/-
Childhood Trauma Shampoo
Thin Sculptural Lighting