Best-selling toy fashion Barbie dolls have been around for nearly 50 years and their popularity still reverberates in different forms today despite stiff competition from other doll manufacturers.
Savor the weird, like jewelry made from Barbie doll parts and a photograph taken of 32,0000 Barbie dolls, or the extravagant, like designer and celebrity Barbies that fetch hefty sums. Or follow the rise of alternative Barbies for niche markets, like the Muslim and Jewish Barbies. Even new doll lines are inevitably compared to this enduring toy doll. Barbies are here to stay, in some form or another.
SCORE
5.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
POPULARITY
Popularity 90%
Activity 52%
Freshness 8%
