Jane Goody announced she would publicize her own loss against cancer, allowing camera crews to turn her remaining weeks into a reality show. Rihanna offered to help a young girl with leukemia find a bone marrow donor. Fran Drescher and Christina Applegate each created their own awareness campaigns after battling cancer themselves. Lance Armstrong came out of cancer therapy to win the Tour de France, inspiring millions of cancer-impacted people around the world.
This cluster highlights the most innovative cancer awareness campaigns, ads and other initiatives, kicking off with Jane Goody's reality show which will no doubt help people gain perspective on what it's really like to be in her shoes.
SCORE
4.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 89%
Activity 50%
Freshness 8%
