Breast Cancer Awareness Dolls

By: Cecilia Biemann - Published: • References: directdaily.blogspot
This effective breast cancer awareness campaign, created by advertising agency Memac Ogilvy in Dubai, saw a one-breasted mannequin placed at lingerie and swimwear boutique, Bare Essentials.

Breast self exam tags and stickers were also placed inside the fitting rooms.

This is a very creative, high impact campaign in the fight against breast cancer. I’m sure that for many women, seeing a mannequin with one breast, which represents a post-mastectomy female, would hammer the message home that not having their breasts examined regularly can lead to tragic consequences. Stats for One Breasted Mannequins Trending: Older & Mild
Traction: 4,795 clicks in 319 w
Interest: 3.1 minutes
Concept: One Breasted Mannequins
Related: 42 examples / 32 photos
Segment: Females, 12-55
Comparison Set: 15 similar articles, including: "goddess of love" jeans in support of breast cancer, check out my breasts, and high fashion for breast cancer.