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One Breasted Mannequins Edit
Breast Cancer Awareness Dolls

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One Breasted Mannequins - Breast Cancer Awareness Dolls
Breast Cancer Awareness Dolls
 Published: Nov 4, 08
 Views: 1,878

This effective breast cancer awareness campaign, created by advertising agency Memac Ogilvy in Dubai, saw a one-breasted mannequin placed at lingerie and swimwear boutique, Bare Essentials.

Breast self exam tags and stickers were also placed inside the fitting rooms.

This is a very creative, high impact campaign in the fight against breast cancer. I’m sure that for many women, seeing a mannequin with one breast, which represents a post-mastectomy female, would hammer the message home that not having their breasts examined regularly can lead to tragic consequences.

References:  directdaily.blogspot

Filed In:  activism,  billboards,  health,  lifestyle,  marketing,  social






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Favorited by Ariana Shaw on Nov 4, 08
Favorited by Inês Freitas on Feb 2, 09

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One Breasted Mannequins