This effective breast cancer awareness campaign, created by advertising agency Memac Ogilvy in Dubai, saw a one-breasted mannequin placed at lingerie and swimwear boutique, Bare Essentials.
Breast self exam tags and stickers were also placed inside the fitting rooms.
This is a very creative, high impact campaign in the fight against breast cancer. I’m sure that for many women, seeing a mannequin with one breast, which represents a post-mastectomy female, would hammer the message home that not having their breasts examined regularly can lead to tragic consequences.
One Breasted Mannequins
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Check Out My Breasts
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Fashion Targets Breast Cancer at Work
Breast Cancer Prevention CDs
Breast Cancer Awareness Dolls
By: Cecilia Biemann - Published: Nov 4, 2008 • References: directdaily.blogspot