Breast Cancer Awareness Dolls
This effective breast cancer awareness campaign, created by advertising agency Memac Ogilvy in Dubai, saw a one-breasted mannequin placed at lingerie and swimwear boutique, Bare Essentials.
Breast self exam tags and stickers were also placed inside the fitting rooms.
This is a very creative, high impact campaign in the fight against breast cancer. I’m sure that for many women, seeing a mannequin with one breast, which represents a post-mastectomy female, would hammer the message home that not having their breasts examined regularly can lead to tragic consequences.
Breast self exam tags and stickers were also placed inside the fitting rooms.
This is a very creative, high impact campaign in the fight against breast cancer. I’m sure that for many women, seeing a mannequin with one breast, which represents a post-mastectomy female, would hammer the message home that not having their breasts examined regularly can lead to tragic consequences.
