This effective breast cancer awareness campaign, created by advertising agency Memac Ogilvy in Dubai, saw a one-breasted mannequin placed at lingerie and swimwear boutique, Bare Essentials.
Breast self exam tags and stickers were also placed inside the fitting rooms.
This is a very creative, high impact campaign in the fight against breast cancer. I’m sure that for many women, seeing a mannequin with one breast, which represents a post-mastectomy female, would hammer the message home that not having their breasts examined regularly can lead to tragic consequences.
Stats for One Breasted Mannequins
Trending: Older & Mild
Research: 5,138 clicks in 393 w
Interest: 2.6 minutes
Concept: One Breasted Mannequins
Related: 30 examples / 23 photos
Segment: Females, 12-55
Comparison Set: 11 similar articles, including: "goddess of love" jeans in support of breast cancer, check out my breasts, and high fashion for breast cancer.
One Breasted Mannequins
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