Double-CD Case Mimics Lost Breast

By: Hanedel Dantas - Published:   Updated: Aug 3 2011 • References:
Here's a creative way to encourage breast examinations by the academy of medicine in Malaysia. When the double CD is open, it shows the place for two CDs, but one is missing (representing a breast lost to cancer) and another, painted in a color to represent the heart healthy, which contains a brochure explaining that women (and men) can do self exams to detect any abnormality early on for breast cancer prevention.

Implications - A company that seeks to raise awareness about the severity of a health issue would be wise to invest in marketing that is blatantly comedic. The ads lure the consumer in with the promise of comedy, and then presents serious facts, leaving the consumer both entertained and informed. Stats for Breast Cancer Prevention CDs Trending: Older & Chilly
Traction: 2,296 clicks in 348 w
Interest: 4 minutes
Concept: Breast Cancer Prevention CDs
Related: 59 examples / 45 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: graphical food branding, sun protection jewelry, and gratis gaming apps.