Double-CD Case Mimics Lost Breast
Here's a creative way to encourage breast examinations by the academy of medicine in Malaysia. When the double CD is open, it shows the place for two CDs, but one is missing (representing a breast lost to cancer) and another, painted in a color to represent the heart healthy, which contains a brochure explaining that women (and men) can do self exams to detect any abnormality early on for breast cancer prevention.
Implications - A company that seeks to raise awareness about the severity of a health issue would be wise to invest in marketing that is blatantly comedic. The ads lure the consumer in with the promise of comedy, and then presents serious facts, leaving the consumer both entertained and informed.