Hanedel Dantas, Trend Hunter

Eco Chic Organic Snack Food - 479° Popcorn (GALLERY)

At first glance at this packaging, you might wonder if this is a new type of perfume or luxury cosmetic. It's neither of the two: this is organic sea salt and caramel popcorn. I was amazed at the presentation of 479° Popcorn, as it's a product that is usually packaged in plastic bags or paper, or in pots at the theatre. The company called 479° Popcorn,… [More]

Aroused Billboards - 'Outdoor Excited' Campaign for Male Potency Drug

To promote a new drug for erectile dysfunction, Erec-F, the agency McCann-Erickson developed this ‘outdoor excited’ billboard campaign. By ‘arousing’ billboards to life, the campaign does a great job… [More]

Breast Cancer Prevention CDs - Double-CD Case Mimics Lost Breast

Here's a creative way to encourage breast examinations by the academy of medicine in Malaysia. When the double CD is open, it shows the place for two CDs, but one is missing (representing a breast lost… [More]

Disposable Cell Phones - Bic in Partnership with Orange

Bic, the company known for making disposable lighters, is now in partnership with European cellular operator Orange. Together they just launched a 'disposable' mobile that has been loaded with a SIM card… [More]

Replacement Body Parts - Shocking In-Pharmacy Campaign by Voltaflex (VIDEO)

Imagine having unbearable pain in your knee or hands... You'd certainly be interested in a new pair. In this in-pharmacy promotion, you can buy a replacement hand or foot. After using the product, his… [More]

McDonald’s Giant Egg

By way of an enormous, outdoor egg, Leo Burnett of Chicago disclosed McDonald's serves daily fresh eggs between 6:00 and 10:30 of morning. The panel has a timer that starts the process of the 'opening… [More]

Angry Graffiti - McDonalds Bomber Logo

I received this image by email… and I was without words to comment on… I do not know if this is too much creativity or imagination... "How do you explain that image?" [More]

Gmail Russian viral (VIDEO)

To promote in Russia Gmail, Google along with the agency Saatchi & Saatchi, developed this video in stopmotion. [More]

Google Strongly Involved With US Elections - Twitter & Google Super Tuesday Map

This year's U.S. presidential elections are considered an 'Election 2.0', making reference to the concept of Web 2.0 (where Internet users produce the content), because of the many actions of the voters… [More]

Lace Your Feet - Shocking New Nike Commercial (VIDEO)

Increasingly, commercials from Nike are difficult to overlook. In this example, viewers are shocked by the Mercurial V4, which weighs only 230g. Why? Because the athlete appears to be lacing his own… [More]