'Outdoor Excited' Campaign for Male Potency Drug

By: Hanedel Dantas - Published:   Updated: Mar 24 2011 • References: comunicadores.info
To promote a new drug for erectile dysfunction, Erec-F, the agency McCann-Erickson developed this ‘outdoor excited’ billboard campaign.

By ‘arousing’ billboards to life, the campaign does a great job of showing the impossible come true.  If the drug can work for a sign, imagine what it can do for you!

Also check out these other creative billboards: Stats for Aroused Billboards Trending: Older & Chilly
Traction: 3,828 clicks in 317 w
Interest: 4 minutes
Concept: Aroused Billboards
Related: 90 examples / 69 photos
Segment: Females, 18-35
Comparison Set: 33 similar articles, including: disease-fighting apps, ultra-precise watches, and upc code bracelets.