'Outdoor Excited' Campaign for Male Potency Drug

By: Hanedel Dantas - Published:   Updated: Mar 24 2011 • References: comunicadores.info
To promote a new drug for erectile dysfunction, Erec-F, the agency McCann-Erickson developed this ‘outdoor excited’ billboard campaign.

By ‘arousing’ billboards to life, the campaign does a great job of showing the impossible come true.  If the drug can work for a sign, imagine what it can do for you!

Also check out these other creative billboards:

Implications - Three-dimensional billboards have frequently been used to arrest viewers' attention; when used for erectile dysfunction, however, this concept gets a cheeky new reinvention. By creating a billboard that seems harmless at first glance but is just confusing enough to tempt viewers into a second glance, marketers are able to double the awareness for their product. Stats for Aroused Billboards Trending: Older & Chilly
Traction: 3,868 clicks in 345 w
Interest: 4 minutes
Concept: Aroused Billboards
Related: 57 examples / 44 photos
Segment: Females, 18-35
Comparison Set: 21 similar articles, including: female-only sneaker shops, blind-guiding museum exhibitions, and flirty watermelon swimsuits.