To promote a new drug for erectile dysfunction, Erec-F, the agency McCann-Erickson developed this ‘outdoor excited’ billboard campaign.
By ‘arousing’ billboards to life, the campaign does a great job of showing the impossible come true. If the drug can work for a sign, imagine what it can do for you!
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Implications - Three-dimensional billboards have frequently been used to arrest viewers' attention; when used for erectile dysfunction, however, this concept gets a cheeky new reinvention. By creating a billboard that seems harmless at first glance but is just confusing enough to tempt viewers into a second glance, marketers are able to double the awareness for their product.
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