Bic in Partnership with Orange

By: Hanedel Dantas - Published: • References:
Bic, the company known for making disposable lighters, is now in partnership with European cellular operator Orange. Together they just launched a 'disposable' mobile that has been loaded with a SIM card and 60 minutes, which should be used within two months.

The design, as you perceive, is not that great (the hardware is not designed by Bic, but by Alcatel) and its main and only functions are to make and receive calls, send messages and listen to radio. It comes in two colors, green lemon and orange, and the number that comes with the unit is valid for only 12 months. Stats for Disposable Cell Phones Trending: Older & Mild
Traction: 4,109 clicks in 394 w
Interest: 4 minutes
Concept: Disposable Cell Phones
Related: 44 examples / 34 photos
Segment: Neutral, 18-55
Comparison Set: 16 similar articles, including: handleless foodservice jugs, uncoupled ice cream treats, and bedtime math apps.