Celebrity Fashion to Fight Cancer Edit
Gwyneth Paltrow for Key to The Cure

Gwyneth Paltrow has been named the new Entertainment Industry Foundation ambassador for Saks Fifth Avenue’s 2008 KEY TO THE CURE campaign. The KEY TO THE CURE is a women’s cancer initiative founded in partnership with EIF’s Women’s Cancer Research Fund with financial support from Mercedes-Benz USA.

“If there is anything I can do to help raise money, especially with a charity like this, I will,” Paltrow told WWD. “I read about the charity and how aggressively they are trying to find a cure, not only for women’s cancers but also for other cancers. They target a lot of different areas out there. They support people who are coming up with innovative ideas to cure cancer. It’s an issue that touched me in a lot of ways.”

Paltrow says of this year’s special T-shirt which was designed by Karl Lagerfeld, “It looks like somebody drew on the shirt, and it’s sweet and cool at the same time. It looks quite homemade, which I really like.”

Gwyneth lost her father, Bruce Paltrow, to the disease in 2002, so it’s a charity she is passionate about. The initiative will donate money to the Bruce Paltrow Oral Cancer Fund.

Check out the gallery below for pictures of Gwyneth modeling the new t-shirt, plus previous celebrity faces for the initiative.