Improv Everywhere has launched their most modern live art installation yet. The group, known for launching mass public spectacles, recruited thousands of participants, each armed with colorful balloons and MP3 players containing preloaded tracks.
At the same time, they all flicked on the same track and acted out the instructions heard over the headphones. The result was a remarkable, improvised, public party in the streets.
The Mp3 Experiment took place in four different metropolitans in North America, New York, San Francisco, Chicago and Toronto.
I was upset that I missed out, until I found the video !
SCORE
5.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 63%
Activity 90%
Freshness 8%
