Superstar

Improv Everywhere Inspires 42 More Frozen Cities

By: Bianca Bartz - Published: • References: improveverywhere
A good idea gets copied. A great idea infects like the plague, multiplying like rabbits on crack.

The creatives behind Improv Everywhere are the masters of guerrilla marketing. It was cool enough when they got 200 people at to pose for Frozen Grand Central Station in New York to freeze in their tracks for five solid minutes, but now they've inspired people in 42 other cities to do the same.

The video above shows the Vancouver Freeze at the Vancouver Art Gallery on February 23rd, 2008. Over 100 people participated.

Since it was posted on January 31, 2008, the video has received 9,360,445 views on YouTube alone. The project received so much buzz, the idea became highly infectious, inspiring people in 42 cities to host their own freeze events in 24 countries.

"Thousands of Global Agents worldwide in places like Romania, Poland, Italy, China, Sweden, and New Zealand have come together to make time stop for five short minutes," Improv Everywhere says.

Improv Everywhere has links to each of the videos on their site.

Meanwhile, here are a few of video responses from my favourite cities:

Los Angeles





Paris





Zurich, main subway station






The Original in New York

Stats for Viral Video Responses Trending: Older & Warm
Traction: 5,102 clicks in 351 w
Interest: > 3 minutes
Concept: Viral Video Responses
Related: 62 examples / 48 photos
Segment: Neutral, 18-55
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