The creatives behind Improv Everywhere are the masters of guerrilla marketing. It was cool enough when they got 200 people at to pose for Frozen Grand Central Station in New York to freeze in their tracks for five solid minutes, but now they've inspired people in 42 other cities to do the same.
The video above shows the Vancouver Freeze at the Vancouver Art Gallery on February 23rd, 2008. Over 100 people participated.
Since it was posted on January 31, 2008, the video has received 9,360,445 views on YouTube alone. The project received so much buzz, the idea became highly infectious, inspiring people in 42 cities to host their own freeze events in 24 countries.
"Thousands of Global Agents worldwide in places like Romania, Poland, Italy, China, Sweden, and New Zealand have come together to make time stop for five short minutes," Improv Everywhere says.
Improv Everywhere has links to each of the videos on their site.
Meanwhile, here are a few of video responses from my favourite cities:
Zurich, main subway station
The Original in New YorkStats for Viral Video Responses Trending: Older & Warm
Research: 5,117 clicks in 423 w
Interest: > 3 minutes Concept: Viral Video Responses
Related: 46 examples / 35 photos
Segment: Neutral, 18-55 Comparison Set: 17 similar articles, including: motorized filtration citrus juicers, canned wine packs, and fuelled fudge bars.