Spontaneous Public Spectacles Edit

Improv Everywhere in Suitcase Stunt
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I’m even more convinced that Improv Everywhere is the world’s most creative guerrilla marketing company!

“GuerilLA had folks who seemed like strangers spontaneously come together for a game of Follow The Leader at the Getty Center,” Improv Everywhere explains.

Another project was Human Dominoes which took place on March 29 at South Station in Boston. The event, which has also been called the Suitcase Spectacle 2008, was organized by the Boston Society of Spontaneity, part of IE’s global network.

For background, Improv Everywhere is the company behind the naked Abercrombie models as well as the freeze campaign at Grand Central Station in New York. The campaign was so well received, it’s spurred a Global Freeze Phenomenon which includes similar events in 52 cities, one of the most recent being Beijing.

Viral Video Responses - Improv Everywhere Inspires 42 More Frozen Cities (VIDEO)

A good idea gets copied. A great idea infects like the plague, multiplying like rabbits on crack.The creatives behind Improv Everywhere are the masters of guerrilla marketing. It was cool enough when they got 200 people at to pose for Frozen Grand Central Station in New York to freeze in their tr… [More]

Improv Everywhere - 111 Topless Male Shoppers at Abercrombie and Fitch (VIDEO)

Ladies, would you shop at a store with 111 shirtless, sculpted men walking around? That was the basis of the latest creative mission by Improv Everywhere. New York City’s Abercrombie and Fitch on 5th Avenue, was crowded by female shoppers hungry to get a glimpse of the half-naked men while kicking o… [More]

Musical at a Mall - Thes Latest From Improv Everywhere (VIDEO)

Trend Hunter has covered a number of stunts caused by Imrov Underwear, and the ‘Musical in a Mall’ is the latest… Improv Everywhere is an unorthodox comedy group based in New York City, formed in 2001 by Charlie Todd.  Its slogan is “We Cause Scenes,” which the group lives up to by executing non-… [More]

No Pants Subway Ride - 900 Underground Underwear Enthusiasts in NYC (VIDEO)

On January 12th, 900 enthusiasts in NYC dropped their pants for the 7th Annual No Pants Subway Ride, with NYPD escorts and crowds so large that the under-pantied participants were spread out over three subway lines, and stretched six per car. Improv Everywhere helped organize similar No Pants events… [More]

Best Buy Fearful of People Dressed Like Its Employees

Improv Everywhere is a group that specializes in the organization of publicity stunts.  Their motto: “We cause scenes”.  Their latest event was to storm Best Buy dressed like employees.  Note the instructions from the website: 1) Blue Polo Shirt. Short sleeved. Any brand. Preferably with no logo.… [More]