Rachel Shechtman Keynotes
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Rachel Shechtman Delivers A Story Driven Consumption Keynote
Romina S. Cortellucci — July 17, 2012 — Keynote Trends
References: vimeo
Founder of Story Rachel Shechtman discusses creating a meaningful retail in this Story Driven Consumption Keynote. Shechtman shares how she sees the future of retail unfolding as the future of consumption is now about content and community. The need to feel a part of something is what is driving consumption, and for Shechtman's New York store Story believes that its version of content is the products in the store while community is the events that they have.
By changing stale retail stores by rotating themes like a magazine there is the ability to present new products that surprises and delight consumers. This is an imaginative way to change brands that can use physical space turning retail into a media outlet allowing shopping to become more than the act of buying.
By changing stale retail stores by rotating themes like a magazine there is the ability to present new products that surprises and delight consumers. This is an imaginative way to change brands that can use physical space turning retail into a media outlet allowing shopping to become more than the act of buying.
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