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Dale Nitschke's Retail Innovation Keynote Speech Explores Internal Methods

By: Jaime Neely - Published: May 25, 2012 • References: ovative &
This brief retail innovation keynote speech by Dale Nitschke spotlights the different ways big-name companies and brands such as Dell and Best Buy are fine-tuning their internal innovation methods.

As Nitschle explains, most companies struggle with innovation because they are unable to organize internally and commit to supporting a plan or goal over the long term. The uncertainty of innovation-based plans for the future leaves employees skeptical and unwilling to look beyond the next quarter.

Following a brief clip with senior executives from Dell and Best Buy, Nitschke touches on the growing importance of customer-managed experiences, which are largely driven by companies like Facebook, Twitter and LinkedIn. The pull of the consumer in a push market today is becoming more and more important. Companies need to incorporate consumers into their innovation platforms today more than ever. Stats for Long-Term Innovation Trending: Older & Chilly
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Concept: Retail Innovation Keynote Speech
Related: 13 examples / 10 photos
Segment: Neutral, 18-55+
Comparison Set: 5 similar articles, including: infectious marketing, customer-focused innovation, and breakthrough thinking.