Dale Nitschke Keynotes - Dale Nitschke's keynote speeches draw from his extensive retail expertise and explore techniques for...
As Nitschle explains, most companies struggle with innovation because they are unable to organize internally and commit to supporting a plan or goal over the long term. The uncertainty of innovation-based plans for the future leaves employees skeptical and unwilling to look beyond the next quarter.
Following a brief clip with senior executives from Dell and Best Buy, Nitschke touches on the growing importance of customer-managed experiences, which are largely driven by companies like Facebook, Twitter and LinkedIn. The pull of the consumer in a push market today is becoming more and more important. Companies need to incorporate consumers into their innovation platforms today more than ever.