Pierre Ferrari

Pierre Ferrari Keynotes - Pierre Ferrari's keynotes discuss a relevant and informative perspective of business. As the CEO of...

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In this concise conversation with Pierre Ferrari, the Director and Vice President of Marketing at Guayaki Yerba Mate, he compares judgment versus experience in a business context. By explaining the two concepts, he reveals that judgment requires people to make sound decisions while experience could be a term used to describe one's past mistakes. He also shows that there is a large body of research that states that people don't learn from their mistakes very well.

Based on his experience, Pierre concludes that judgement is a more important quality to possess in the working world. This interesting talk with Pierre Ferrari will give viewers a look into the insights of this prominent business leader, and a set of ideas that they can apply to their own business strategies.