Leveraging Group Morality
Kwame Anthony Appiah Keynotes - The Kwame Anthony Appiah presentations discuss the dynamics and moral revolution of persuasion. In...
Appiah argues that it takes longer than a political revolution, perhaps even generations. The process requires small groups which are crucial for setting a message into motion. These small groups form into organizations, committing themselves to the new norm. Implementing a new idea or alternative perspective into the convention of everyday life can create change. The ultimate tool for creating change in public opinion is organization.