The Online Revolution
Jeff Howe Keynotes - In Jeff Howe keynotes, he explores topics surrounding crowdsourcing. He is well-equipped to do so...
Sharing the story of 'The Jakes' -- two male college students in the United States who created Threadless.com, an online t-shirt design competition and store -- Jeff Howe reviews the organic emergence of crowdsourcing. He emphasizes the importance of it being created by people who weren't motivated by money or assigned a project in a MBA program, but by the desire to serve a community. Jeff Howe explains how it's much harder to centralize information on the Internet than it is to decentralize it. He explains how this played such an integral role in the emergence of crowdsourcing.