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Jan Chipchase Discusses His Research Process as a Brand Innovator

By: Rebecca Byers - Published: Mar 29, 2012 • References: youtu.be
Jan Chipchase is the Executive Creative Director of Global Insights at Frog Design and previously held the position of chief usability researcher at Nokia. Frog Design is a global innovation firm that is credited as the starting point for many of today's leading designers. Jan Chipchase travels worldwide to conduct research, specifically paying attention to the role technology plays in society, "from what people carry in their bags in Japan to the role of faith in transactions in India."

Jan Chipchase's research process makes for efficient design as it aims to "drill down" to the essence of an experience in order to build a foundation before he even begins to design it. Drawing on his unique experience in the field, Jan Chipchase relates his fascinating role as an innovator and designer.