Business Opportunities on Facebook
Brian Carter Keynotes - Marketing in a business world that is becoming more and more dominated social media is the topic of...
Carter then provides a breakdown of the types and strategies of marketing on Facebook and Google. Ads are found on Google based on searched keywords, whereas "likes" play a more influential role on Facebook. Facebook's ad targeting methods are based on demographic, pyschographic and geographic factors.
Brian Carter's Internet marketing speech emphasizes the opportunity for businesses to sell dreams and experiences on Facebook, and not just products.