The Power of the Internet Over Brands
Mitch Joel Keynotes - Mitch Joel's keynotes examine the implications that emerging forms of media have for marketing and...
Revealing that 81 percent of online holiday shoppers read online customer reviews, he explains how consumers are now able to access a wide range of information on brands, products and services without the interference of companies. Quoting Chris Anderson from Wired Magazine, he explains how a brand is no longer what it says it is, but what Google says it is.
Joel's social media marketing keynote encourages its members to embrace the Internet as it is highly unlikely that consumers are going to give up the power it gives them.