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Pete Cashmore's Digital Connection Speech Outlines the Brand's Goals

By: Jaime Neely - Published: Oct 17, 2012 • References: mashable &
Pete Cashmore discusses how today's increasing web connections are shaping the world and people's lives in this digital connection speech. The CEO of briefs the audience on the company's history, revealing that the intentions for the website have significantly morphed since its emergence.

Cashmore believes that online networking is an excellent complement to the real world connections people make every day. He views social media as a democratizing tool at its very core -- it is literally spreading democracy and enabling individuals to get their messages out to create revolutions.

He describes as a something that is no longer just a news source, but also a community of influencers looking to make the world a better place through the means of social media. His digital connection speech illustrates the increasing prominence and importance of online networking. Stats for Democracy-Enabling Technology Trending: Older & Mild
Research: 391 clicks in 187 w
Interest: > 3 minutes
Concept: Digital Connection Speech
Related: 13 examples / 10 photos
Segment: Neutral, 18-55+
Comparison Set: 5 similar articles, including: the power of the internet over brands, foundations of online branding, and supercharging social media marketing.