Foundations of Online Branding
Jacob Cass Keynotes - The Jacob Cass keynotes provide tips on how to build a personal brand by creating a strong presence...
Cass narrows the process of building a personal brand down to three steps. The first is all about defining your brand; this includes deciding where you want your brand to go in the future and what its unique feature will be. The second step is creating your website or finding someone to do it for you. A website should have consistent aesthetics, including an easily recognizable logo. The third step spotlights utilizing your different networks to reach out to different groups of people.