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Bill Capodagli Discusses Internal Inspiration

By: Sophia Pelka - Published: Mar 14, 2012 • References: share.confex & youtube
Bill Capodagli is a consultant and author who strongly believes in the power of light-heartedness and imagination in business. This speech highlights how applying these to your company can strengthen energy and propel a variety of innovative processes.

Bill Capodagli goes on to discuss the importance of an enjoyable professional atmosphere. He argues that happy employees will be more likely to interact with customers in a cheerful manner. Capodagli takes it a step further, encouraging the audience to never refer to a customer as such, but rather, as a guest in your own home. By taking this approach, businesses can create a much stronger and more genuine relationship with customers. Customers will likely return to those individuals with whom they were able to make a connection. Stats for Cherishing Imagination and Collaboration Trending: Older & Chilly
Research: 121 clicks in 219 w
Interest: > 3 minutes
Concept: Cherishing Imagination And Collaboration
Related: 13 examples / 10 photos
Segment: Neutral, 18-55
Comparison Set: 5 similar articles, including: branding your customer service, branding through social media, and differentiating creative brands.