Armida is the VP of Research Strategy at Trend Hunter, leading the research team to push innovative ideas to some of the world's top organizations, such as Crayola, McDonald's and P&G. Armida has traveled the world running workshops and trend sessions for top brands, helping them find better ideas, faster.
She has been featured on Rogers TV, CP24, CBC and dozens of publications, discussing millennials, branding, gender equality in the workplace and celebrity culture -- though she will chat about these topics with anyone who is willing.
What is unique that's not in your bio?
I'm afraid of ketchup. Yup, you read it right.
What's your favorite accomplishment?
Going from hopeful ad student to brand manager of Canada's largest trend spotting community in under a year.
How do you define cool?
What is your secret to uncovering trends?
Observation + Intuition + Research
What do you enjoy most about Trend Hunter?
The work you do at Trend Hunter is not only a perfect mix of creativity and business-savvy, it's tangibly relevant. The views speak for themselves. Also, the people are awesome.
What is your favorite trend?
I recently read a trend article about a hip, young group of yuppies in Sweden who hold raves over their lunch break. I may move to Sweden.
What are your tips for writing a juicy post?
Don't over-think your writing.
How do you reset to be creative?
I go through my closet. It reminds me that I, in some small way, am artistically talented.
What inspires or excites you?
Hip hop and advertising.
Predict something awesome for 2020?
Awesome things are unpredictable.