Armida Ascano Armida Toronto, ON VP of Research Strategy
Armida Ascano
Armida Ascano
1,292 Articles
1,436 Favorites
11,182 Reactions
Toronto Location
Jul 2010 Member Since

In September of 2010, Armida joined the Trend Hunter internship program. At the time, she was a bright-eyed, bushy-tailed Student of Advertising at Seneca's Creative Advertising program; she is now the bright-eyed, bushy-tailed VP of Research Strategy at the world's #1 trend-spotting community.

As the Senior Editor at Trend Hunter, Armida has published tens of thousands of articles and several million views from over 160,000 global contributors. Her own portfolio of around 1,500 articles has attracted upwards of 6.6 million views.

She is currently leveraging her knowledge of the digital consumer and viral content as the VP of Research Strategy at Trend Hunter, curating custom reports for (and making corny, yet heartfelt jokes to) a number of clients from different industries, while expanding and enhancing our trend research services to delight and inform our clients.

She has been featured on Rogers TV, CP24 and dozens of blogs. Her passion lies in the interactions of brand and consumer, particularly in the realms of marketing, celebrity and the ~interwebz~. She's into spirituality and sex culture. She loves referring to herself in the third person.

What is unique that's not in your bio?
I'm afraid of ketchup. Yup, you read it right.
What's your favorite accomplishment?
Going from hopeful ad student to brand manager of Canada's largest trend spotting community in under a year.
How do you define cool?
Unshakably confident.
What is your secret to uncovering trends?
Observation + Intuition + Research
What do you enjoy most about Trend Hunter?
The work you do at Trend Hunter is not only a perfect mix of creativity and business-savvy, it's tangibly relevant. The views speak for themselves. Also, the people are awesome.
What is your favorite trend?
I recently read a trend article about a hip, young group of yuppies in Sweden who hold raves over their lunch break. I may move to Sweden.
What are your tips for writing a juicy post?
Don't over-think your writing.
How do you reset to be creative?
I go through my closet. It reminds me that I, in some small way, am artistically talented.
What inspires or excites you?
Hip hop and advertising.
Predict something awesome for 2020?
Awesome things are unpredictable.

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