I'm a proud Student of Advertising from Seneca's Creative Advertising and Broadcast program and a lucky full-time member of the Trend Hunter team.
Talk hip hop or advertising to me and I'll never shut up.
What is unique that's not in your bio?
I'm afraid of ketchup. Yup, you read it right.
What's your favorite accomplishment?
Going from hopeful ad student to brand manager of Canada's largest trend spotting community in under a year.
How do you define cool?
What is your secret to uncovering trends?
Observation + Intuition + Research
What do you enjoy most about Trend Hunter?
The work you do at Trend Hunter is not only a perfect mix of creativity and business-savvy, it's tangibly relevant. The views speak for themselves. Also, the people are awesome.
What is your favorite trend?
I recently read a trend article about a hip, young group of yuppies in Sweden who hold raves over their lunch break. I may move to Sweden.
What are your tips for writing a juicy post?
Don't over-think your writing.
How do you reset to be creative?
I go through my closet. It reminds me that I, in some small way, am artistically talented.
What inspires or excites you?
Hip hop and advertising.
Predict something awesome for 2020?
Awesome things are unpredictable.