The most recent Batelco campaign will have you wanting to text home as opposed to phoning. For those who aren't familiar with Batelco, the company provides a new, innovative way to communicate by allowing consumers to send voice SMS messages, or voice texts.
Though some may find voice texting redundant, it's the more private, vocalized version of Twitter. Why have an entire phone conversation when Batelco enables you to communicate in short snippets? This revolutionary communication method also cuts out the question of tone when dealing with text messages.
The basis of the Batelco campaign is exactly that--more direct communication that cannot be miscomprehended. Personally, Batelco could have saved me many a text argument. Check out the cute, clever Batelco campaign in the gallery.
Stats for Extraterrestrial Text Ads
Trending: Older & Chilly
Research: 810 clicks in 272 w
Interest: 3.8 minutes
Concept: Batelco Campaign
Related: 68 examples / 52 photos
Segment: Neutral, 12-35
Comparison Set: 25 similar articles, including: unnerving alien art, unnerving cartoon embryos, and whimsical cartoon papercrafts.
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