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Score: 7.3
Recent and Warm Top 4 Examples: 44,536 Total Clicks Date Range: Jan 13 - Jul 14
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Cutting costs, consumers add unexpected uses to fashion products
Implications - Seeking to keep up with new fashion rituals, consumers are transforming single-purpose accessories into creative, multipurpose products. Reinventing scarves into tech accessories and pieces of clothing, it seems the post-recession consumer is not satisfied with a product existing only for ornamentation. [More]
Score: 6.4
Recent and Warm Top 4 Examples: 8,767 Total Clicks Date Range: Jun 12 - Jul 14
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Consumers turn to robots for an efficient source of socialization
Implications - A shift in consumer desires has robots offering forms of socialization rather than high-tech efficiency. Providing friendship and personalized engagement, these robotic innovations help replace the need for human contact. Thus, reflecting an evolution in attitudes toward technology that goes beyond pragmatism and toward more personal fulfillment. [More]
Filed in: TechRobots
Score: 8.1
Recent and Hot Top 4 Examples: 5,309 Total Clicks Date Range: Feb 13 - Jul 14
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Consumers who can't afford luxury opt for luxe-branded regular products
Implications - Previously, the divide between the opulent and the frugal was much larger than now, with luxury companies offering bits of prestige in the form of more low-brow, day-to-day products. Consumers who can't buy off-runway clothing, yet still want to brag about their designer products flock to these mundane, yet prestigious products as a compromise. [More]
Score: 8.3
Recent and Warm Top 4 Examples: 26,258 Total Clicks Date Range: Apr 13 - Jul 14
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Indulgent edibles and couture combine in a natural marriage
Implications - Previous versions of double decadence saw a convergence between fashion and food photography; it has since evolved to tangible products that marry these two worlds. For the post-recession consumer, indulgence is the true mark of prestige. Thus, cuisine and couture -- industries both based in pleasure -- have naturally converged to offer truly luxurious products. [More]
Score: 6.9
Recent and Mild Top 4 Examples: 11,385 Total Clicks Date Range: Jan 14 - Jul 14
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A playful spin on furnishings adds a sense of fun to stationary goods
Implications - Seeking more convenient methods of play, consumers are turning to furnishings that double as gaming systems. Providing sources of entertainment through convenient household goods, these decor pieces reflect a growing desire to maintain childhood experiences throughout adulthood. [More]
Trend Hunter Services
Score: 7.2
Recent and Warm Top 4 Examples: 33,594 Total Clicks Date Range: Mar 14 - Jul 14
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A desire to emulate media icons has users turning to crafty forms of imitation
Implications - Pop culture fandom is moving beyond buying branded merchandise toward imitation. Consumers are using smartphones, tattoos and even pieces of home decor to imitate popular figures (and their sense of status) in media. This allows consumers to detach from a more mundane reality. [More]
Score: 5.3
This Week and Mild Top 4 Examples: 3,599 Total Clicks Date Range: Dec 12 - Jul 14
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A need to maintain relevancy has soda drinks taking on more edible forms
Implications - As new beverages emerge on the market, classic brands are often overshadowed by the allure of experimental flavoring. Seeking to enhance traditional indulgences, brands and consumers are transforming classics like sodas into hybrid desserts and snack foods. Thus, offering the familiarity of classic flavors through new and unexpected forms. [More]
Score: 8.6
This Week and Hot Top 4 Examples: 6,711 Total Clicks Date Range: Apr 14 - Jul 14
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Methods of purchase are being integrated into fashion pieces for convenience
Implications - A desire for increased efficiency has consumers looking beyond their mobile devices toward more integrated forms of payment. Combining methods of purchase into fashion accessories and clothing pieces, these products offer a more adaptable and less strenuous method of routine shopping. This speaks to the future of technology as a catalyst for true convenience and a generally gadget-less existence. [More]
Filed in: TechBusiness
Score: 8.4
This Week and Hot Top 4 Examples: 83,131 Total Clicks Date Range: Oct 12 - Jul 14
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Wine accessories recieve practical enhancements as convenience is prioritized
Implications - Opting for convenience over aesthetic, wine drinkers are turning to more customized methods of alcoholic consumption. Offering features such as self-chilling and rubberized handles, these wine accessories prioritize practicality, reflecting a shift away from desires of prestige toward more personal conveniences. [More]
Score: 6.9
This Week and Warm Top 4 Examples: 8,849 Total Clicks Date Range: Sep 12 - Jul 14
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Preventative measures enter social settings to help expose unwanted tampering
Implications - Moving away from typical health detection, consumers are looking for ways to deter drug use. Allowing individuals to examine whether drinks have been tampered with or if drugs are present, these devices reflect a rise in more public and communal health concerns, as well as a rise in self detection. [More]
Trend Hunter Custom Research
Score: 6.8
This Week and Warm Top 4 Examples: 3,998 Total Clicks Date Range: Nov 13 - Jul 14
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As technology evolves, a need for practical power sees the battery redesigned
Implications - Consumers have more smart devices than ever, which require reliable power sources. Innovations surrounding the battery are seeing a rise as concerns regarding sustainability and wattage bring about designs that look to satisfy consumer demand for solutions that will suit devices of today and tomorrow. This ties not just to the ongoing search for portability and convenience, but to a rise in alternative fuels for the environmentally conscious. [More]
Score: 8
This Week and Hot Top 4 Examples: 8,542 Total Clicks Date Range: Mar 14 - Jul 14
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Consumer reliance on smart technology pushes for seamless charging solutions
Implications - As consumers rely on wireless technology like RFID and AirDrop more than ever, the want and need for wireless charging has resulted in a variety of solutions that highlight simplicity and ergonomics. The push for open-source power places an emphasis on convenience and decreases reliance on traditional infrastructure. [More]
Score: 6.7
This Week and Warm Top 4 Examples: 3,801 Total Clicks Date Range: May 14 - Jul 14
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Traditionally gourmet and homemade products undergo a reformatting
Implications - Prepackaged goods are praised by consumers for their convenience, but are less favorable than fresh food for most. As consumers spend less time in the kitchen and place convenience as a top priority, brands are responding with products not previously available prepackaged to effectively deliver something for consumers in a variety of segments. This allows even the most prestigious foodie to indulge in convenience, breaking barriers down between cuisine classification. [More]
Score: 6.8
This Week and Warm Top 4 Examples: 8,206 Total Clicks Date Range: Nov 13 - Jul 14
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Food and drink in cans get a modern, aesthetic-focused overhaul
Implications - Consumers associate canned products with the everyday, but brands are pushing a new wave of goods in cans that look to make the experience more lavish. This speaks to the evolution of foodie culture toward products that are ironically low-brow, as opposed to the previously popular artisanal foodstuff. [More]
Score: 7.3
This Week and Warm Top 4 Examples: 10,105 Total Clicks Date Range: Mar 13 - Jul 14
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A laid-back attitude has consumers seeking out less strenuous exercise
Implications - Minimizing effort, modern fitness products offer workout routines through digitally efficient, handheld applications. Simply requiring the click of a button or a Wi-Fi hookup, these devices offer exercise techniques through less strenuous means, reflecting a more lenient attitude in areas of personal well-being, like health. [More]
Crowdsourced Consumer Insight
Score: 7.5
This Week and Hot Top 4 Examples: 2,722 Total Clicks Date Range: Feb 14 - Jul 14
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Consumers look to celebrate real world interaction by limiting time online
Implications - Consumers are accustom to doing everything online, but as technology becomes even more ubiquitous, solutions to limit time online are rising. The quest to spend time offline signifies consumer preference for real-world experiences, but also a desire for balance between modern conveniences and simplicity. [More]
Score: 7
This Week and Warm Top 4 Examples: 2,904 Total Clicks Date Range: Jul 14 - Jul 14
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Finance apps take on a more thorough form to educate consumers
Implications - Going beyond straightforward money management, banking apps are evolving to be equally concerned with financial literacy as they are with banking. Empowering the consumer with the ability to better understand the benefits of taking financial control, this shift signifies that people are seeking independence when it comes to money. [More]
Score: 5.1
This Week and Mild Top 4 Examples: 952 Total Clicks Date Range: Sep 13 - Jul 14
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Aging demographics turn to forms of online satire as a method of expression
Implications - Boomers are taking center stage in YouTube videos and parodies as online participation moves beyond mere Millennials. Showing up in everything from movie spoofs to dance offs, traditional authority figures, like moms and dads, are using social platforms as a form of satire or storytelling. Thus, signifying a more lax and open attitude among adults, particularly in the social sphere. [More]
Score: 7.2
This Week and Warm Top 4 Examples: 2,087 Total Clicks Date Range: Jun 14 - Jul 14
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Apps designed for the workspace increase professional productivity
Implications - Smartphones have previously been shunned by offices as being a distraction, but office-focused apps are rebranding their use in the workplace as productive. This shift to incorporate a smartphone-centric workforce is speaking to younger demographics new to office life to effectively get them motivated on a familiar level. [More]
Score: 7.3
This Week and Warm Top 4 Examples: 10,462 Total Clicks Date Range: Nov 13 - Jul 14
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Visualized time management tips add an extra layer of efficiency
Implications - The race among metropolitan adult consumers to become the most efficient is taken to the next level with pictorial productivity, allowing one to learn time management tips at a literal glance. Visualized time management satiates a desire for instant gratification by productionizing productivity. This speaks to the level to which society's battle for super-human speed has risen. [More]
Filed in: TechBusiness