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Score: 6.2
New and Mild Top 4 Examples: 15,687 Total Clicks Date Range: Aug 13 - Mar 15
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Brands are customizing their products to appeal to festival-goers
Implications - Summer is a season heavy with festivals, which are quickly becoming a millennial rite of passage. In order to appeal to younger consumers, brands are customizing their products and services to easily integrate into this new summer ritual. In turn, consumers are responding to brands that show interest in accommodating their lifestyle. [More]
Score: 6.6
Recent and Warm Top 4 Examples: 3,767 Total Clicks Date Range: Oct 13 - Mar 15
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A consumer preference for global flavor trumps traditional seasonal options
Implications - The growing consumer interest in exotic flavors extends into the fall and winter season, as consumers begin replacing their typical sweet treats and beverages with options that offer a spicy kick. This shift demonstrates the strength and longevity of foodie culture, suggesting that the flavor experimentation it has sparked among consumers is here to stay. [More]
Score: 4.6
Recent and Untested Top 4 Examples: 4,184 Total Clicks Date Range: Sep 13 - Mar 15
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Consumers are opting for fall-friendly, campfire-inspired flavors
Implications - Veering away from sweet beverages for fall, many consumers are opting for smoky, toasted flavors. Beverages that offer a woodsy twist immediately set themselves apart and liven up the drinking experience, and more heavily involve the aromatic aspect of flavor. Ultimately, consumers are searching for new ways to experience the comfort and coziness associated with colder seasons. [More]
Score: 4.5
Recent and Untested Top 4 Examples: 1,487 Total Clicks Date Range: Dec 14 - Mar 15
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Comfort food undergoes a light makeover for warmer weather
Implications - Consumers who wish to indulge in their favorite comfort foods during the warmer months are searching for lighter options. Classic comfort food fare, such as pizza and onion rings, are revamped with fresh, seasonal ingredients that are not only lighter for consumption, but also take health-consciousness into consideration. Unwilling to give up their favorite comfort foods, consumers are ultimately looking for a way to reformat them for optimal seasonal enjoyment. [More]
Filed in: LifestyleFood
Score: 7
Recent and Mild Top 4 Examples: 10,414 Total Clicks Date Range: May 14 - Mar 15
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The fashion industry attempts to do vulgar humor in an understated way
Implications - In an effort to connect with a younger consumer, the fashion industry is adding a vulgar sense of humor to garments and accessories. Recognizing the comic appeal of profanity and self-deprecation, yet wanting to stay aesthetically consistent, brands are incorporating these elements in a way that is understated and minimalist. Ultimately, this shift reflects a consumer desire for garments that reflect their personality while being versatile and wearable. [More]
Trend Hunter Services
Score: 5.3
Recent and Mild Top 4 Examples: 1,577 Total Clicks Date Range: Mar 15 - Mar 15
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Embracing the health wave, consumers seek recipes that restrict manyingredients
Implications - Realizing the benefits of healthier food alternatives, consumers are turning to recipes that limit and restrict multiple ingredients. Combining features like gluten-free and sugar-free together, some consumers are looking to leave behind all elements associated with unhealthy living by embracing more restrictive consumption options. [More]
Score: 6.8
Recent and Warm Top 4 Examples: 15,511 Total Clicks Date Range: Apr 13 - Mar 15
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Infant aesthetics go from cartoonish to chic
Implications - Minimalist baby design speaks to a happy medium between the popular fad-based, Internet-heavy infant aesthetic, and the classic cartoonish, childlike look of animal-inspired, pastel-hued pieces. This more sophisticated look accommodates the need for something modern and age appropriate, yet still fitting to an adult aesthetic. [More]
Score: 6.3
Recent and Mild Top 4 Examples: 6,516 Total Clicks Date Range: Nov 13 - Mar 15
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Animals are prominent in baby design
Implications - Allowing new Instagram-age parents the opportunity to communicate creativity through their children, animal-themed infant clothing maintains a cute and conservative look that is de rigeur, yet still childlike. Diverging from the rising trend of dressing babies like chic adults, this pattern shows parents still want kids to be kids, but in a way that satisfies the desire for uniqueness. [More]
Score: 7
Recent and Warm Top 4 Examples: 17,974 Total Clicks Date Range: Jun 13 - Mar 15
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Handmade clothing for infants adds a more trustworthy feel
Implications - Naturalism and safety take precedent when parents choose clothing for babies, creating a need for artisan infant apparel. Handmade clothing communicates a feel of extra care that suits parents well. This speaks to the values of modern parents, who would rather steer clear of mass manufacturing. [More]
Score: 5.7
Recent and Mild Top 4 Examples: 2,199 Total Clicks Date Range: Dec 14 - Mar 15
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Asian influences introduce savory flavors to sweet dishes
Implications - Many consumers are increasingly turning to food for much more than sustenance, seeking a memorable product experience. Flavor fusion fulfills this desire quite well, and in the case of Asian influence in desserts, is reversing the flavor profiles associated with sweet dishes. Providing consumers with an exciting take on traditional goods, this shift signifies a consumer openness to novelty when it comes to food. [More]
Filed in: LifestyleFood
Trend Hunter Custom Research
Score: 5
Recent and Mild Top 4 Examples: 1,916 Total Clicks Date Range: Mar 14 - Mar 15
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Miniature culinary goods provide luxury without breaking the bank
Implications - The post-credit crunch desire to communicate prestige, combined with the rise of foodie culture, has put gourmet food in the spotlight. Some consumers, however, are not willing to spend what is required to enjoy these culinary goods. Thus, a demand for miniature gourmet foods can be observed, allowing consumers to enjoy a compromise. [More]
Filed in: LifestyleFood
Score: 4.4
Recent and Untested Top 4 Examples: 3,619 Total Clicks Date Range: Apr 13 - Mar 15
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Miniature pie products provide emotional indulgence in controlled sizes
Implications - As health-conscious consumers quest for permissible indulgences, it becomes clear that portion control alone is not enough to satiate the need for culinary comfort. Miniature pies and tarts tie sentiment into the equation through nostalgia. This adds and extra element of indulgence, proving that though consumers are willing to sacrifice on calories, they still need to feel pampered by their food. [More]
Filed in: LifestyleFood
Score: 4.8
Recent and Mild Top 4 Examples: 1,113 Total Clicks Date Range: Oct 14 - Mar 15
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Consumers crave the familiarity of soda in a more health-conscious format
Implications - The rise of health-consciousness has vilified the consumption of carbonated, sugary drinks; however, consumers are still attracted to the familiar flavors associated with traditional sodas. In order to reconcile a newfound health-based approach to lifestyle with their favorite taste cravings, consumers are opting for naturally flavored sodas and beverages. Instead of abstinence, consumers are searching for compromise and balance when it comes to consumption. [More]
Score: 7.6
This Week and Warm Top 4 Examples: 24,296 Total Clicks Date Range: Aug 13 - Mar 15
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Sugar-free products use visual appeal to overcome pessimism
Implications - Though it's now common knowledge that refined sugar is harmful to the body, many are skeptical of making the switch, prompting companies to appeal to other senses than taste. Focusing on the visual aspect of alternatively sweetened products redirects attention, positioning sugar-free products as more special than their predecessors. [More]
Filed in: LifestyleFood
Score: 6.3
This Week and Warm Top 4 Examples: 8,408 Total Clicks Date Range: Aug 13 - Mar 15
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Plant-based sugar alternatives take over mass-marketed and small products
Implications - The battle with sugar reaches back to the 80s with restriction, and has moved into current day as an opportunity for added nutrients. This is what fuels the wave of plant-based sweeteners observed in mass-marketed and smaller-scale products alike. Naturalism is seen as an added plus in today's health-driven society, which adds value to sugar alternatives and positions them as more than replacements. [More]
Crowdsourced Consumer Insight
Score: 7.7
This Week and Hot Top 4 Examples: 4,935 Total Clicks Date Range: Jul 14 - Mar 15
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Keeping consistency, yet remaining current means evolving brand representatives
Implications - For decades, mascots have proven an effective way to establish brand presence; however, this idea may be dated for consumers seeking a more personable, customized connection from brands. Battling this means adapting mascots to mimic the times. This provides both novelty, and a topical connection. [More]
Score: 6.3
This Week and Warm Top 4 Examples: 3,579 Total Clicks Date Range: Dec 13 - Mar 15
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Products designed for the impaired take on a luxurious tone
Implications - The post-credit crunch obsession with prestige and stature continues to take hold of multiple industries, with its reach evidenced by the wave of elegant assistance gear for those with impairments. This shift toward luxury in such a seemingly functional field signifies a shift in priorities toward identity and adornment. [More]
Filed in: Luxury
Score: 8
This Week and Hot Top 4 Examples: 6,123 Total Clicks Date Range: Oct 14 - Mar 15
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Multi-sensory gadgets allow everyone to enjoy the world wide web
Implications - Though in the past, tech for the blind or deaf was rooted solely in functional assistance, the rise of tech as entertainment sees inclusive gadgets made solely for the purpose of fun. This shows that in today's tech society, leading a rich life with an impairment is easier than ever before. [More]
Filed in: Tech
Score: 8.1
This Week and Warm Top 4 Examples: 20,182 Total Clicks Date Range: Jul 14 - Mar 15
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Crowdfunding is overtaken by niche artistic endeavors
Implications - Crowdfunding is growing in popularity for many reasons, one being that it allows those who may not otherwise get funding to invent and create. The openness of crowdlending has attracted many looking to launch niche artistic endeavors. This shows the versatility of crowdfunding, which previously was seen as something specific to the business-focused entrepreneurial crowd. [More]
Score: 7.3
This Week and Warm Top 4 Examples: 3,319 Total Clicks Date Range: Feb 13 - Mar 15
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As microlending becomes more popular, consumers demand services on the go
Implications - Putting a project or product up for open funding by consumers is a mutually beneficial system that particularly suits Millennials for whom community is a priority. Further tailoring to the younger demographic, it seems crowdfunding is becoming more convenient, with apps and tools that allow for on-the-go lending. The convergence of these ideas assists in hyper-targeting this elusive group. [More]
Filed in: TechBusiness