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Score: 6.2
Recent and Mild Top 4 Examples: 887 Total Clicks Date Range: Dec 15 - Jun 16
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Organizations take a page from social media to create communities
Implications - Though most brands have begun using social media in their marketing, some are taking their online presence a step further by implementing practices seen in forums and instant messaging boards by creating branded communities. This convergence of traditional customer service with Internet culture shows the importance of connected thinking. [More]
Score: 7.8
Recent and Warm Top 4 Examples: 5,411 Total Clicks Date Range: Oct 14 - Jun 16
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Toy gun products up the ante with over-the-top accessories and features
Implications - Upping the "naughty" factor, toy gun products are being enhanced through new design iterations and surprising features and accessories, like camera integration. These features not only grab the attention of shoppers in the toy aisle, but also provide an even more exciting play experience. [More]
Score: 6.2
Recent and Mild Top 4 Examples: 2,155 Total Clicks Date Range: Nov 15 - Jun 16
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Kids' advent calendars get an update for a more modern surprise
Implications - Popularized by its simple chocolate-centric predecessors, the advent calendar is taking on more iterations than ever before. This shift not only speaks to the ways in which consumers are beginning to expect to see products specifically suited to their needs, but also indicates an ongoing interest in goods for children that incorporate an element of surprise. [More]
Score: 7.4
This Week and Warm Top 4 Examples: 4,849 Total Clicks Date Range: Mar 15 - Jun 16
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Consumers seek out niche workshops to gain artisan-level knowledge
Implications - In the pursuit of expert-level knowledge in personal areas of interest, consumers are participating in artisan-led workshops and experiences that explore culinary and beverage innovations that go beyond the traditional food and alcohol pairing format. This progression highlights the consumer desire to see brands serve as catalysts in helping them in achieving their personal goals and as a partner in self-educational pursuits. [More]
Score: 8.5
This Week and Warm Top 4 Examples: 19,376 Total Clicks Date Range: May 15 - Jun 16
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Dessert brands host events that emphasize product experience
Implications - Serving as an opportunity for both product education and intimate face-to-face interaction with consumers, dessert brands are opting to host immersive experiences that encourage experimentation and customization. This progression highlights the opportunity for creative brand activations to cut through the clutter of modern multichannel marketing by creating experiences that help the brand resonate with consumers. [More]
Score: 8.8
This Week and V. Hot Top 4 Examples: 11,840 Total Clicks Date Range: Dec 15 - Jun 16
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Consumers use brands as personal shoppers through fashion-focused subscriptions
Implications - While female consumers often consider shopping to be a communal, leisure activity, brands aim to enhance retail experiences for male consumers through simplified, on-demand services. The Gen-Z and Millennial consumer demographics have enormous spending power, but prefer curation as a way to avoid stressful decision making while attaining personalized products. [More]
Score: 7.8
This Week and Warm Top 4 Examples: 3,855 Total Clicks Date Range: Nov 15 - Jun 16
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Fashion brands add kiosks in-store that allow post-purchase personalization
Implications - Tapping into the desire for deeper meaning in all areas of spending, fashion brands are channeling the current fascination with personalized goods by incorporating in-store customization kiosks that provide a more experience-driven purchase. This progression highlights the need for brands to create room for consumers to customize the products in order to create an extension of themselves tied to the brand, something that is especially important during a time in which individuals are feeling less of a connection to material objects and large institutions. [More]
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Score: 6.3
This Week and Warm Top 4 Examples: 4,221 Total Clicks Date Range: Jul 14 - Jun 16
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Expediting the hiring process, employers turn to apps for hyper-efficiency
Implications - Sorting through applicants and arranging interviews is often a daunting and lengthy process, prompting companies to integrate apps and platforms that are more convenient in nature. Bypassing formal calls or applications, employers are using text-based messaging and Tinder-like platforms to not only connect with potential applicants faster, but also to schedule in-person meetings in a more streamlined way. These less formal recruitment tactics speak to a shift toward more casual hiring methods. [More]
Score: 5.4
This Week and Mild Top 4 Examples: 1,995 Total Clicks Date Range: Jul 14 - Jun 16
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Employers turn to tools that help find candidates who fit their work culture
Implications - Going one step beyond personal skills and educational background, employers are turning to hiring strategies that target specific personality types. Realizing the importance of a cohesive work culture, recruiters are using analysis frameworks and online tools to carefully match up with applicants who fit and align with the values of their company. This move toward more qualitative hiring strategies speak to a greater emphasis on individuality, especially when it comes to long-term business growth. [More]
Score: 7.1
This Week and Warm Top 4 Examples: 5,024 Total Clicks Date Range: Oct 14 - Jun 16
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Consumers are enticed by high-end tea bars launched by experts
Implications - Seeking out an experience guided the expertise and knowledge of a connoisseur, consumers are being enticed by high-end tea bars launched by industry experts that promise an educational retail interaction. Linked to the insatiable desire of the modern consumer to gain expert-level knowledge of their curated interests, this progression demonstrates the refocusing on tea as an artisan food product to be considered on the same level as wine or coffee. [More]