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Score: 6.8
This Week and Warm Top 4 Examples: 3,424 Total Clicks Date Range: Mar 15 - Jul 15
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Festivals cater to individual interests and markets to expand interest
Implications - Realizing the growing importance of individuality among modern consumers, public events like festivals are evolving to tailor to more niche interests. Moving beyond concerts and musical entertainment, festivals are putting a greater emphasis on everything from religion to sexual orientation to customize experiences. This shift toward hyper-targeted events reflect a growing need for specialization, particularly in the entertainment industry. [More]
Score: 6.2
This Week and Mild Top 4 Examples: 5,832 Total Clicks Date Range: Feb 14 - Jul 15
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Unusual features are added to grocery shopping to incite consumer intrigue
Implications - Moving away from mere convenience, products designed to also surprise and delight consumers add an element of fun to the shopping experience. Offering shoppers everything from cup holders to scooters, this approach to consumer experience not only caters to unique consumer needs, but does so in a way that evokes consumer excitement. [More]
Score: 7
This Week and Warm Top 4 Examples: 2,913 Total Clicks Date Range: Mar 14 - Jul 15
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Consumers take a DIY approach to scents for customized allure
Implications - Seeking a personalized touch to traditional fragrances, consumers are turning to DIY techniques for experiential allure. Using kits and homemade dispensers to mix-and-match scents, consumers are seeking to not only monitor what goes into their products, but also customize those items in a way that's tailored to their individual taste. [More]
Score: 6.2
This Week and Warm Top 4 Examples: 1,689 Total Clicks Date Range: May 14 - Jul 15
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Mobile apps integrate customization aspects to generate consumer interest
Implications - Realizing the importance of customization among millennial consumers, mobile app developers are turning to personalization features to satisfy individual needs. Offering curated search options, recommendations and even social platforms, this shift speaks to a growing desire for content that can be easily adapted and tailored to consumer interests. [More]
Filed in: TechMobile
Score: 6
This Week and Warm Top 4 Examples: 3,036 Total Clicks Date Range: Jul 14 - Jul 15
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Millennials turn to apps that cater to their distinct lifestyle needs
Implications - Catering to a generation of young people who prioritize individuality, mobile apps are offering content that caters to specific types of lifestyles and interests. Covering diverse categories such as fashion, fitness and even relationships, apps of this nature not only meet specific needs, but they also reflect a growing desire for targeted content, particularly among young people. [More]
Trend Hunter Services
Score: 4.9
This Week and Untested Top 4 Examples: 3,069 Total Clicks Date Range: Sep 14 - Jul 15
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Sweets are added to unconventional food items for experiential allure
Implications - No longer satisfied with traditional consumption, consumers, particularly those of a younger generation, are turning to obscure food pairings for experiential allure. Adding sweets like cotton candy to savory dishes and beverages, consumers are seeking to not only heighten flavor, but also to add an element of intrigue to typically ordinary meals. This reflects a growing desire to constantly adapt and alter routine. [More]
Filed in: LifestyleFood
Score: 6.9
This Month and Warm Top 4 Examples: 6,293 Total Clicks Date Range: Jul 14 - Jul 15
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Beverage delivery services offer up coffee goods for java enthusiasts
Implications - Beverage delivery services are embracing the coffee market in an effort to meet the culinary tastes of beverage enthusiasts. This subscription sphere falls squarely within an emerging category of custom deliveries that, beyond drinks, provides convenient, tailored offerings. This is in line with the interests of young consumers, who expect a made-to-order approach. [More]
Score: 6.4
This Month and Warm Top 4 Examples: 2,748 Total Clicks Date Range: Mar 14 - Jul 15
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Insect repellent adopts unconventional forms for experiential allure
Implications - Adding a experiential aspect to traditional insecticide, brands are turning to unconventional materials and product forms for consumer intrigue. Moving away from typical sprays, brands are offering things like insect repellent in the form of clothing and edible products, reflecting a need for consumer goods that are both effective and experiential. [More]
Filed in: Unique
Score: 5.9
This Month and Mild Top 4 Examples: 3,709 Total Clicks Date Range: Jun 13 - Jul 15
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Consumers take a DIY approach to pests and insects
Implications - As consumers continue to become more aware of the chemical content in certain products, they turn to custom, homemade alternatives to ensure greater peace of mind. Creating insect repellent and sprays from scratch, consumers are seeking to not only replace chemical-heavy products, but to do so in a way that is cost-effective. [More]
Filed in: Art & DesignDIY
Score: 6.7
This Month and Warm Top 4 Examples: 3,767 Total Clicks Date Range: Mar 14 - Jul 15
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Modern dating services place an emphasis on religion
Implications - Adding to the current obsession with customization among the millennial consumer are modern dating companies focused on religiously oriented romance. Attention to particular details such as faith is especially attractive to today's consumers who are notoriously informed, connected and eager to try tailored products and services. [More]
Trend Hunter Custom Research
Score: 7.6
This Month and Warm Top 4 Examples: 13,800 Total Clicks Date Range: Mar 14 - Jul 15
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Temporary design provides impermanent residences for consumers
Implications - In spite of the fleeting nature of pop-ups, the temporary spaces are borrowing from residential motifs with spaces suited to an impermanent form of housing. On top of heralding a fresh take on architecture, this sector matches the fast-paced lives of young people, who are accustomed to rapid changes that come of constant advancements in technology. [More]
Score: 6.5
This Month and Warm Top 4 Examples: 1,271 Total Clicks Date Range: Mar 14 - Jul 15
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Consumers respond to brands that bring fantasy to life
Implications - Today's hyper-digital world has made advertising feel like a constant bombardment; as a result, many brands have adopted a humorous, self-aware approach to marketing. However, consumers still want to be surprised and delighted. Brands that use their influence to enchant audiences by turning fantasy into reality are able to engage consumers with collective feelings of wonderment. This approach disassociates advertising from the act of "selling," and instead positions brands as benevolent superpowers. [More]
Score: 5.8
This Month and Mild Top 4 Examples: 3,651 Total Clicks Date Range: Nov 14 - Jul 15
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Cosmetic products incorporate tea ingredients with natural appeal
Implications - Cosmetic brands are satisfying a consumer appetite for natural products through the incorporation of tea-based ingredients. By adding this herbal slant, specific demographics are more easily targeted as Generations X and Y continue to lean towards wellness in both consumption and production. A focus on niche specifications is also in tune with a prevalent draw towards customization. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 1,829 Total Clicks Date Range: Jul 15 - Jul 15
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Breakout teas take on amorous motifs for sentimental consumers
Implications - New tea products are diversifying consumer appeal with brews modeled after romantic, affectionate motifs. This delivers on a consumer call for customization on all fronts, even where it applies to personal considerations. Niche branding similar to this model can also get ahead of the competition through specifications designed for unique interests. [More]
Score: 6.4
This Month and Warm Top 4 Examples: 4,959 Total Clicks Date Range: May 14 - Jul 15
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Consumers turn to high-tech light therapy to combat fatigue and jet lag
Implications - Consumers are increasingly turning to high-tech devices powered by UV rays in order to boost energy levels and combat jet lag. This progression toward energizing wearables reflects the modern consumer desire for streamlined self-care solutions that support mental alertness and increase the ability to focus. Such health-supporting solutions also adhere to concerns around utilizing natural solutions rather than relying on pharmaceutical methods. [More]
Crowdsourced Consumer Insight
Score: 4.9
This Month and Mild Top 4 Examples: 865 Total Clicks Date Range: Apr 15 - Jul 15
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New tea products target the female demographic with women-specific ingredients
Implications - New tea products are catering to the powerful female clientele base via ingredients geared towards women's health. This resonates with a rising consumer demand for customization suited to Generations X an Y, both of which are accustomed to the current popularity of maker culture and curated offerings. The wellness aspect is equally attractive as younger demographics continue to demonstrate an interest in fitness and nutrition. [More]
Score: 4.9
This Month and Untested Top 4 Examples: 2,661 Total Clicks Date Range: Jan 14 - Jul 15
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Traditional insect repellent concepts receive modern, digitized updates
Implications - Traditional approaches to insect repelling delivered through sprays are being reinterpreted with modern updates that are digitizing this sector. In addition to making this sphere all the more sophisticated, this embrace of technology also allows brands to sync products and services with the demands of connected consumers. [More]
Score: 4.4
This Month and Mild Top 4 Examples: 555 Total Clicks Date Range: Jan 15 - Jul 15
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Brands take a traditional approach to commercials and marketing
Implications - Approaches to marketing via commercials are shifting away from modern, virtual themes towards a more classic take on advertising. This move helps brands captivate contemporary audiences that, in direct response to technology, have expressed a disdain for constant connectivity and the digitization of industry. [More]
Score: 5.5
This Month and Mild Top 4 Examples: 1,944 Total Clicks Date Range: Mar 14 - Jul 15
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Brands relate to consumers by referencing a pervasive digital culture
Implications - Whether playfully referencing selfie culture or advocating for periods of digital detox, brands are increasingly referencing the pervasiveness of web culture in television advertising spots. This strategy reflects back to consumers what is important to them in the evolving digital world, such as finding a place and purpose in the participatory culture of social networking. [More]
Score: 7.5
This Month and Warm Top 4 Examples: 5,145 Total Clicks Date Range: Jan 15 - Jul 15
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Wearable devices provide enhanced sleep with advanced digital functions
Implications - In response to millennials becoming increasingly preoccupied with health considerations, tech brands are developing wearable devices that target and improve sleep. Outside of the sleep sphere, the digitization of wellness is aligned with the current merging of personal care with tech tools suited to young audiences. [More]