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Score: 6.8
Recent and Warm Top 4 Examples: 5,130 Total Clicks Date Range: Aug 12 - Sep 14
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Fresh food is made more accessible with the use of online delivery services
Implications - Moving beyond the traditional farmer's market, organic retailers are turning to online platforms to bring goods straight to the consumer. Creating digital marketplaces and apps where consumers can purchase and subscribe to the delivery of fresh produce, local grocers are making organic, and often pricey, goods more accessible for the average consumer. This combines the ease of online technology with a need for more approachable forms of nutritional consumption. [More]
Score: 7.2
Recent and Warm Top 4 Examples: 10,218 Total Clicks Date Range: Jun 12 - Sep 14
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Making shopping easier, consumers turn to digitized grocery services
Implications - Optimizing everyday tasks like grocery shopping, consumers are turning to advanced online platforms and delivery services for added convenience. Using apps and crowdsourced platforms to locate or customize purchases, consumers are seeking to reduce the need for in-store interaction, speaking to a desire for more autonomous buying methods. [More]
Score: 5.8
Recent and Mild Top 4 Examples: 5,669 Total Clicks Date Range: Sep 13 - Sep 14
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Ordinary treats are revamped with unexpected textures for sensory appeal
Implications - Moving beyond taste and flavoring, consumers are turning to diverse textures for experiential appeal. Adding unexpected ingredients like exploding candy to cakes and breath mints, consumers are seeking to enhance ordinary goods with heightened sensory qualities, reinventing routine recipes with features that challenge mainstream conceptions of food and flavor. [More]
Filed in: LifestyleFood
Score: 7.7
Recent and Warm Top 4 Examples: 10,150 Total Clicks Date Range: Sep 12 - Sep 14
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A desire to instill intrigue has brands inciting controversy
Implications - As consumers become more open to more unique forms of self-expression, brands are referencing controversial subject matters and viewpoints to incite consumer discussion. Selling apparel pieces that feature religious figures or allude to violence, retailers are seeking to create media attention despite potential backlash, reflecting the use of bolder and unfiltered marketing techniques. [More]
Score: 7.7
Recent and Hot Top 4 Examples: 7,919 Total Clicks Date Range: Dec 13 - Sep 14
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Rental services offer more basic consumer goods for practicality
Implications - While rental services often sway toward more high-end services, a growth in more compact and sustainable living has consumers seeking out more basic rental options. Offering the temporary use of kitchen appliances and children's toys, unique rental options provide individuals with the convenience of basic goods without any long-term commitment. [More]
Filed in: BusinessRetail
Trend Hunter Services
Score: 5.4
Recent and Mild Top 4 Examples: 6,481 Total Clicks Date Range: Aug 12 - Sep 14
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An emphasis on well-being has consumers putting health goods front and center
Implications - As the health craze rages on, an emphasis on health food becomes priority, resulting in fruits and vegetables taking a more prominent role in popular recipes. Featured more as a main ingredient rather than a topping, antioxidant-heavy foods like berries are being used as hearty fillings and spreads, reflecting a need to replace everyday indulgences with nutritional yet familiar alternatives. [More]
Score: 5.7
Recent and Mild Top 4 Examples: 5,537 Total Clicks Date Range: Oct 12 - Sep 14
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Healthy drinks take on a food form to provide convenience
Implications - Offering a range of health benefits that help fight against cholesterol and disease, drinks like green tea are being reformatted into more convenient forms for on-the-go consumption. Transforming these health beverages into snack bars and lollipops, consumers are making nutritional goods more adaptable for everyday consumption, reflecting a shift toward more customized health food sources. [More]
Score: 4.1
Recent and Untested Top 4 Examples: 4,692 Total Clicks Date Range: Mar 12 - Sep 14
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Seeking nutritional benefits, consumers add antioxidants to meals in new ways
Implications - While antioxidants like berries and whole grains offer plentiful health benefits, eating such nutritional ingredients on a daily basis can be tiresome. Diversifying health foods, consumers are adding superfoods and antioxidants to more indulgent recipes like desserts and junk food, combining health-conscious ingredients with a desire for more enticing sources of consumption. [More]
Score: 6.8
This Week and Warm Top 4 Examples: 7,118 Total Clicks Date Range: Apr 13 - Sep 14
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Catering to pets outside the home, owners seek out public food sources
Implications - Catering pet owners and their need to indulge their furry companions, brands are turning to public pet installations to make activities like snack time more engaging. Offering more inventive ways for owners to feed their pets while on-the-go, these public pet activities offer more adaptable dining options, reflecting a need to indulge animals both in and outside the home. [More]
Filed in: LifestylePets
Score: 5.1
This Week and Untested Top 4 Examples: 7,406 Total Clicks Date Range: Dec 12 - Sep 14
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Care units provide services and aesthetics reminiscent of home
Implications - Going beyond the allure of private hospital rooms, care units are offering more indulgent aesthetics and services to make medical experiences less cumbersome. Providing wine bars and homey decor, these unique medical services help patients feel as if they're in a more familiar and indulgent location, helping to make healthcare experiences less emotionally taxing. [More]
Filed in: LifestyleHealth
Trend Hunter Custom Research
Score: 5.7
This Week and Mild Top 4 Examples: 692 Total Clicks Date Range: Sep 14 - Sep 14
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A newfound lust for life has retirees seeking out educational opportunities
Implications - Battling diminishing physical and mental capabilities, aging consumers are turning to educational outlets to help maintain a sense of independence. Learning new skills in trade and technology, retirees are actively seeking out opportunities that encourage self-esteem and development, opting for educational services to maintain a sense of autonomy. [More]
Score: 5.7
This Week and Mild Top 4 Examples: 4,737 Total Clicks Date Range: Jan 12 - Sep 14
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Seeking to maintain excitement, aging consumers turn to youthful activities
Implications - While old age often comes with connotations of being a stage of life that lacks excitement, a shift toward more positive views of retirement has consumers seeking out new ways to maintain a thriving social life. Activities like online dating and gaming events combine entertainment with a desire to maintain aspects of one's youth, even in old age. [More]
Score: 7.4
This Week and Hot Top 4 Examples: 8,656 Total Clicks Date Range: Oct 13 - Sep 14
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A desire to stay connected has seniors turning to social networking platforms
Implications - Seeking to maintain social engagements, seniors are turning to digital networking platforms as a means to stay connected. Providing social platforms that make engagement and online communication easier for aging consumers, these custom-tailored platforms offer seniors the chance to connect with others in similar life stages, reflecting a need to maintain a level of socialization, even in old age. [More]
Score: 7.6
This Week and Hot Top 4 Examples: 4,804 Total Clicks Date Range: Oct 13 - Sep 14
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A desire for social interaction has consumers turning to group discount options
Implications - Seeking to balance budget-conscious strategies with social experiences, consumers are turning to communal discount activities. Providing incentives for shared activities, retailers are offering cost-saving experiences that don't sacrifice social engagements, speaking to a desire to maintain personal indulgences, even with financial cutbacks. [More]
Score: 6.3
This Week and Warm Top 4 Examples: 2,819 Total Clicks Date Range: Aug 13 - Sep 14
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Brands heighten rewards by offering game-like challenges
Implications - Turning brand involvement into a competitive activity, retailers are using challenges to incite consumer interest. Requiring strategic thought and dedication, these reward-driven activities help consumers become more personally invested in the experience, providing a sense of satisfaction and fulfillment. [More]
Crowdsourced Consumer Insight
Score: 8.4
This Week and V. Hot Top 4 Examples: 5,699 Total Clicks Date Range: Apr 14 - Sep 14
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Retailers exchange discounts for action-oriented involvement
Implications - Seeking to get consumers more actively involved, brands are offering discounts and rewards based on participatory involvement. Requiring individuals to fulfill tasks, these action-based loyalty techniques help prevent complacency, using activities and interactive experiences to incite a greater connection with consumers. [More]
Score: 6
This Month and Mild Top 4 Examples: 10,588 Total Clicks Date Range: Dec 12 - Sep 14
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Cold weather dictates desire for more substance, yet interesting flavor
Implications - The concept of the cold holiday seasons calling for more filling food is not new. However, as foodie culture expands, consumers are beginning to demand more than the standard turkey from their holiday meals. Meeting cold season tradition with culinary curiosity, remixed hearty meals make for something that is both comforting and exciting. [More]
Filed in: LifestyleFood
Score: 6.6
This Month and Mild Top 4 Examples: 11,613 Total Clicks Date Range: Feb 13 - Sep 14
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Maintaining active lifestyles, boomers turn to sports aids that reduce strain
Implications - Maintaining the physicality of your youth can often be a challenge, prompting aging consumers to turn to products that make physical activities like sports more adaptable. Using aids like trollies and seat attachments to make sports like golf and paddleboarding less physically demanding, these products speak to a desire to maintain a sense of athletic involvement, even in old age. [More]
Score: 6.8
This Month and Warm Top 4 Examples: 5,476 Total Clicks Date Range: Mar 14 - Sep 14
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Consumers turn to relaxation-oriented edibles for stress relief
Implications - Although products like tea are purported to have calming properties, consumers are responding to more aggressive branding that's upfront about benefits. Aimed at consumers struggling with stressful, busy schedules, products that are specifically designed for relaxation are gaining traction. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 17,152 Total Clicks Date Range: Jan 13 - Sep 14
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Treating physical ailments, owners turn to creatively tailored health devices
Implications - Taking the well-being of pets into their own hands, owners are turning to custom-made products that aid physical ailments. Offering pets strength and mobility through products like wheelchairs and exercise devices, pet owners are showcasing a willingness to stay committed to their companions, despite any physical derailments. [More]
Filed in: LifestylePets