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Score: 5.2
New and Mild Top 4 Examples: 15,862 Total Clicks Date Range: Aug 12 - Aug 14
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Fear of weight gain presents a new approach to carbs
Implications - Carbohydrates have received a bad reputation in the midst of the health-conscious wave. This has prompted a shift toward bread and pasta replacements. Identifying a more calorie-friendly approach to mealtime staples, this pattern speaks to an accelerated need for health even in the face of familiar food forms. [More]
Filed in: LifestyleFood
Score: 6
New and Mild Top 4 Examples: 3,208 Total Clicks Date Range: May 14 - Aug 14
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Innovative breads add novelty in a more familiar way
Implications - Though exoticism and novelty are priorities for the modern foodie, the average consumer prefers the familia. As a way to satiate both the desire for comfort and the need for new, bread is being revamped in interesting ways. This provides a convergence of two opposing consumer needs to satisfy all. [More]
Filed in: LifestyleFood
Score: 7
New and Warm Top 4 Examples: 3,517 Total Clicks Date Range: Oct 13 - Aug 14
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As tech becomes further entrenched in everyday life, the fear of doing without rises
Implications - A vast majority of consumers can't do without their smartphone or other gadgets, which has prompted the development of equipment that ensures connectivity regardless of scenario. This shift towards risk mitigation in computing and buying habits marks consumer preference for constant connectivity. [More]
Score: 8.1
New and Hot Top 4 Examples: 6,921 Total Clicks Date Range: Apr 14 - Aug 14
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Cosmetic rituals are evolved to become dual-purpose
Implications - Consumers are constantly looking for new ways to improve everyday rituals, which is being addressed with multipurpose manicures that boast unexpected attributes. As product markets continue to be intermixed, the re-purposing of an otherwise ordinary product or ritual lures consumers with the promise of more than just aesthetic value. [More]
Score: 6.5
New and Warm Top 4 Examples: 11,785 Total Clicks Date Range: May 13 - Aug 14
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Alternative milk products are given a contemporary overhaul to entice buyers
Implications - Drawing consumers away from the familiarity of goods like milk, health brands are incorporating more contemporary aesthetics to give substitute products like soy more appeal. Providing more than the allure of well-being, health beverages are using artistic imagery and cartoon aesthetics to connect with consumers, allowing a more seamless integration of health goods into mainstream consumption. [More]
Trend Hunter Services
Score: 8.3
New and Warm Top 4 Examples: 35,045 Total Clicks Date Range: Jun 13 - Aug 14
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Animal appreciation takes a customized approach as owners seek to foster bonds
Implications - Adding a personalized touch to forms of appreciation, pet owners are turning to custom-made furnishings for sentimental appeal. Crafting perches and beds from scratch, pet owners are able to provide everyday necessities in a more tailor-made manner, speaking to a desire for more expressive forms of pet appreciation. [More]
Score: 6.5
New and Mild Top 4 Examples: 16,630 Total Clicks Date Range: Feb 13 - Aug 14
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Main courses are given a portable overhaul to make dining more fun
Implications - Offering meals in new and inventive forms, petite and portable versions of traditional dishes offer picky eaters, like children, a more engaging way to dine. Transforming messy meals into compact and easy-to-eat alternatives, these miniature cuisine adaptations offer the familiarity of home-cooked recipes in a more versatile and convenient form. [More]
Filed in: LifestyleFood
Score: 7.5
New and Warm Top 4 Examples: 4,857 Total Clicks Date Range: Apr 14 - Aug 14
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Architecture shifts to favor an adaptable design for seamless city integration
Implications - Concerns regarding housing scarcity and population density has pushed design beyond simply building upwards, but designing modular structures that can be added to or shifted in the future. This aesthetic places distinct capital on the promising nature of adaptable design in both architecture and in verticals well beyond. [More]
Score: 6
New and Warm Top 4 Examples: 2,514 Total Clicks Date Range: Jul 13 - Aug 14
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Consumers turn to apps and online sites for platonic relationships
Implications - Fostering relationships in a more social environment, consumers are turning to apps and online sites to find more than romantic courtships. Allowing individuals to connect and test bonds through mobile devices, these innovations speak to a desire for a more digitally dependent way of creating friendships. [More]
Score: 7.1
New and Hot Top 4 Examples: 3,804 Total Clicks Date Range: Apr 14 - Aug 14
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A shift in priorities has consumers tracking down guilty pleasures
Implications - As tech devices become more integrated into the consumer lifestyle, traditional tracking devices and apps are taking on a new form. Offering an alternative to GPS devices or health monitors, these innovations help consumers locate more gratifying services, like fast food restaurants, representing a rise in tech devices that encourage rather than deter indulgent behavior. [More]
Trend Hunter Custom Research
Score: 7.9
New and Warm Top 4 Examples: 4,589 Total Clicks Date Range: Jun 14 - Aug 14
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As brands look to convey wholesome qualities, a handmade aesthetic is adopted
Implications - As the DIY boom rages on, consumers are warming to products that boast a nostalgic, homemade aesthetic. Utilizing a handmade-like branding approach, the products appeal to consumers who are charmed by the rustic notion of handcrafted goods. [More]
Score: 6.9
New and Warm Top 4 Examples: 5,942 Total Clicks Date Range: Feb 13 - Aug 14
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Seeking more immersive exercise, consumers turn to digitally heightened sports
Implications - Seeking to heighten sporting activities, consumers are turning to augmented athletics to maximize experiences. Enhancing activities like rock climbing and soccer with simulated effects and 3D visuals, these augmented experiences offer more engaging sporting experiences without added physical exertion. [More]
Score: 6.9
New and Warm Top 4 Examples: 10,683 Total Clicks Date Range: Feb 14 - Aug 14
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Beverage brands turn to comfort food flavors to create a sense of familiarity
Implications - Moving away from new and innovative flavoring, beverage brands are turning to more familiar food tastes to create a sense of nostalgia. Referencing childhood delights like peanut butter and jelly sandwiches, these products offer traditional treats in unexpected forms, combining the comfort of well-known flavors with a need to experiment with everyday cuisine. [More]
Score: 8.7
New and Hot Top 4 Examples: 30,638 Total Clicks Date Range: Jan 14 - Aug 14
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Seeking a more unexpected style, consumers turn to lumber-made fashion
Implications - Fashion-conscious consumers are always looking for something to brag about, which has led them to choosing wood-made wearables. Requiring intense manufacturing to create, and referencing the past, the pieces satisfy a consumer demand to stand out from the fast fashion crowd. [More]
Score: 5.2
New and Mild Top 4 Examples: 2,657 Total Clicks Date Range: Oct 12 - Aug 14
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Animal adoration is accelerated with products providing insight into animal life
Implications - Taking an appreciation for pets one step further, animal enthusiasts are turning to specialized tech equipment to gain insight into their pet's lives. Shedding a light onto how animals see the world, these innovations speak to a desire to connect with beloved companions on a more in-depth level. [More]
Crowdsourced Consumer Insight
Score: 7.5
New and Warm Top 4 Examples: 4,780 Total Clicks Date Range: Feb 14 - Aug 14
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As safety concerns rise, tech-connected locks take rise
Implications - Consumer trust and reliance on smartphones and technology in general is greater than ever, and as a result, keys and codes are replaced by apps connected to smart locks. This level of smart security becomes more sophisticated as the connected home become a more in-demand concept for consumers. [More]
Score: 6.6
New and Warm Top 4 Examples: 10,001 Total Clicks Date Range: Feb 13 - Aug 14
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Consumers turn to self-reliant tech to ease the hassles of home life
Implications - Making everyday chores more self-sufficient, consumers are turning to automated tech devices for ease. Helping aging consumers who may not have the physical capabilities that they used to, these automated gadgets help make activities like garbage cleanup and cooking more mechanical, speaking to a desire for pre-programmed methods of routine. [More]
Score: 6
New and Warm Top 4 Examples: 2,034 Total Clicks Date Range: Mar 14 - Aug 14
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Older consumers turn to online methods of medical consultation for ease
Implications - Seeking to maintain a sense of physical well-being, aging consumers are turning to mobile apps as an alternative consultation method. Replacing the need for pre-planned appointments and trips to the doctor's office, medical apps allow consumers to regulate their health without having to leave the house, combining mobile efficiency with the need for more accessible healthcare techniques. [More]
Score: 6.5
Recent and Warm Top 4 Examples: 11,633 Total Clicks Date Range: Jun 13 - Aug 14
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A desire to maintain autonomy has seniors turning to gadgets for efficiency
Implications - Seeking to maintain a sense of independence, aging consumers are turning to technological aids as a form of assistance. Encouraging rather than replacing autonomous action, devices like hydration reminders and facial recognition products help make everyday situations more adaptable, speaking to a need to preserve a sense of a independence, even in old age. [More]
Score: 6.6
Recent and Mild Top 4 Examples: 4,042 Total Clicks Date Range: Jun 14 - Aug 14
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Pop culture appreciation moves toward more practical forms of praise
Implications - As pop culture fandom expands, appreciation is shifting away from typical memorabilia toward more integrated forms of recognition. Adopting a more pragmatic form of expressing interests, consumers are turning to pieces of home decor that cleverly show praise for celebrities and pop culture icons, combining the practicality of everyday products with a growing desire for individual expression. [More]