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Score: 5.5
New and Mild Top 4 Examples: 567 Total Clicks Date Range: Mar 15 - May 15
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Consumers take control of their personal safety with mobile app technology
Implications - Consumers are turning to mobile apps to help instill a sense of security in a more autonomous manner. Bypassing the need for professional security services, these apps help individuals in vulnerable situations connect and communicate with others through a simple mobile connection. These apps not only aid in dangerous situations while on-the-go, they also give solo travelers greater control over their own safety. [More]
Score: 5
New and Untested Top 4 Examples: 3,739 Total Clicks Date Range: Jul 14 - May 15
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Yogurt is being infused into unexpected treats for experiential allure
Implications - Consumers are combining dairy products with confectionery goods in an effort to bring a nutritional element to otherwise indulgent snacks. By adding ingredients like yogurt to cocktail and candy recipes, individuals are not only attempting to make nutritional consumption more fun and experiential, but also heighten traditional ingredients with unexpected forms. [More]
Filed in: LifestyleFood
Score: 7.3
New and Warm Top 4 Examples: 14,778 Total Clicks Date Range: Feb 14 - May 15
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An expanding men's cosmetics market uses unintimidating branding
Implications - In an effort to remain accessible to male consumers unfamiliar with the concept of a beauty regimen, cosmetics companies are using discreet, ultra-modern branding as a means to appearing more approachable. By using imagery that lends itself to scientific or clinical precision, male beauty products are being positioned as natural extensions of hygiene rather than being excessive or effeminate. [More]
Score: 5.3
New and Untested Top 4 Examples: 2,990 Total Clicks Date Range: Nov 14 - May 15
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Brands adapt yogurt into new forms for experiential consumption
Implications - When a food item becomes as ubiquitous as yogurt, it's natural that people start looking for different ways to consume it. To meet this demand, brands have begun looking to different cultures for inspiration, incorporating yogurt into traditional beverages and spreads from around the globe. This shift indicates that consumers are delighted by the opportunity to try international variations of their favorite foods, especially ones that prioritizes health and on-the-go enjoyment. [More]
Score: 8.2
New and Hot Top 4 Examples: 11,659 Total Clicks Date Range: Sep 14 - May 15
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Multisensory experiences create emotional connections within consumers
Implications - Branded multisensory experiences covertly engage consumers on an emotional level, strengthening pre-existing ties to the brand and boosting subconscious accessibility. In playing up subtle yet recognizable stimuli, brands can reach consumers in an intimate, emotional way that is sure to resonate as a more positive and memorable relationship. [More]
Trend Hunter Services
Score: 6.5
New and Warm Top 4 Examples: 3,073 Total Clicks Date Range: Feb 14 - May 15
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Consumers use iBeacon to more thoroughly experience travel destinations
Implications - iBeacon has many navigational capabilities, but that's not the only way the location-based technology has revolutionized the travel industry. Consumers are now using Beacon to enhance the experience of visiting new locations, revealing an underlying desire to interact with cultural attractions in a hands-on way. [More]
Filed in: TechWorldTravel
Score: 7.7
New and Warm Top 4 Examples: 30,754 Total Clicks Date Range: Jun 13 - May 15
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Aerospace companies release products with environmentally conscious features
Implications - Companies with aerospace expertise are releasing and developing products that deliver top of the line designs with environmentally conscious elements. This movement is consistent with the growing importance of green mandates among diverse industries appealing to today's informed, socially aware consumer. [More]
Score: 5.2
New and Mild Top 4 Examples: 780 Total Clicks Date Range: May 15 - May 15
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Fathers are rebranded as confident and engaged multitaskers
Implications - Rather than directly targeting mothers, brands have extended traditional advertising to include the image of a modern father deeply involved in all aspects of home life. This shift is representative of the growing reality that modern dads take pride in their multifaceted parenting roles and are equally as important stakeholders when it comes to household purchases. [More]
Score: 7.4
New and Warm Top 4 Examples: 10,863 Total Clicks Date Range: Jul 13 - May 15
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Companies develop cutting edge aerospace products with 3D printed technology
Implications - 3D printing is broadening the aerospace industry's manufacturing spectrum. Through laser print technologies, complicated concepts are being brought to life with automated precision. Surges in this approach to production is reflective of a current fascination with 3D printing, which is becoming readily available for talented teams and everyday consumers alike. [More]
Filed in: TechScience
Score: 6.8
Recent and Mild Top 4 Examples: 13,968 Total Clicks Date Range: May 14 - May 15
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Consumers seek to add an otherworldly touch to their homes
Implications - In an effort to add allure to their homes, consumers are turning to space-age themes and Sci-Fi influences when it comes to interior decorating. This approach not only signifies that consumers are veering away from conventional design, but also that they're favoring the surreal over the traditional in terms of aesthetics. [More]
Trend Hunter Custom Research
Score: 6.5
Recent and Mild Top 4 Examples: 10,429 Total Clicks Date Range: Mar 14 - May 15
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Artists look to outer space for inspiration in their work
Implications - Rather than pandering to the sci-fi fandom, artists using space-inspired visuals in their work are attempting to get back to the root of what science fiction is all about: a creative re-imagining of the future. By referencing the cosmos in their work, artists are able to tap into people's collective anxieties about the future, and create a surreal counter-narrative that provides both comfort and amazement. [More]
Score: 4.4
Recent and Untested Top 4 Examples: 1,347 Total Clicks Date Range: Dec 14 - May 15
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Brands are developing toys that allow children to flex their creative muscle
Implications - The maker culture movement may be just beginning to flourish for adult consumers, but DIY has always been an area of interest for children. Brands are capitalizing upon young consumers' desire to create by offering them full opportunity to customize products. Rather than making throw-away art, children enjoy the opportunity to create something they can put into use later. [More]
Score: 5.9
Recent and Mild Top 4 Examples: 7,645 Total Clicks Date Range: Apr 14 - May 15
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Companies offer parents and kids environmental painting products
Implications - Parental preoccupation with the environment permeates not only food and fashion choices, but also artistic expression. Painting products for children are meeting rising consumer demand for eco merchandise with goods incorporating natural ingredients and design features. Tapping into this green niche also provides a sense of social accountability among both brands and end users. [More]
Score: 7
Recent and Warm Top 4 Examples: 5,053 Total Clicks Date Range: May 14 - May 15
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Simulation technology immerses consumers in outer space environments
Implications - A rising obsession with virtual reality tools is informing the designs of tech companies with a stake in the aerospace market. By simulating galactic environments at the click of a button, computer-generated systems are now a preferred route for sensory engagement. This in turn helps deliver lasting impressions among consumers partaking in interactive digital systems. [More]
Score: 6.5
Recent and Mild Top 4 Examples: 3,071 Total Clicks Date Range: Jan 15 - May 15
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Consumers opt for transparent office supplies to maximize space
Implications - In an effort to de-clutter their workspaces, consumers are turning to transparent or reflective technology that effectively "disappears" when it's not in use. By pursuing visual transparency in the office place, consumers are not only revealing that curating their environments is important to them, but also that a minimalist aesthetic is preferred in an office context. [More]
Filed in: TechLifestyle
Crowdsourced Consumer Insight
Score: 7.8
This Week and Warm Top 4 Examples: 10,241 Total Clicks Date Range: Mar 15 - May 15
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Consumers are seduced by the sophistication of routine memberships
Implications - Membership-based services, such as communal workspaces or fitness centers, are glamorizing participation by adopting sophisticated aesthetics. By elevating their interiors, these services transform often unpleasant tasks, like working late or exercising, from mundane to enjoyable. Improving the design of the physical spaces also increases the perceived prestige and exclusivity of activities that would otherwise be considered routine, ultimately motivating consumers to keep returning. [More]
Filed in: Lifestyle
Score: 7.3
This Week and Warm Top 4 Examples: 4,698 Total Clicks Date Range: Oct 14 - May 15
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Consumers enroll in services for the sake of social good
Implications - As consumers become more socially aware, they are more likely to search for ways to contribute to making the world a better place. Rather than seeking personal rewards, many consumers are being motivated by charitable intentions when it comes to enrolling for memberships and services, revealing a desire to achieve personal fulfillment through social good. [More]
Score: 6.8
This Week and Warm Top 4 Examples: 6,853 Total Clicks Date Range: Mar 15 - May 15
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Shared workspaces entice members with social benefits
Implications - Rather than prioritizing individual ownership, the share economy promotes the collaborative consumption of goods and services, including shared work spaces. Beyond the sharing of physical space, these memberships entice consumers with the promise of fostering a sense of community and collaboration, suggesting that shared creation is just as important as shared consumption in this socio-economic model. [More]
Score: 8.5
This Week and Hot Top 4 Examples: 18,828 Total Clicks Date Range: Jan 14 - May 15
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Customers opt for convenient and compact screening devices
Implications - Consumers are choosing portable projection devices that showcase digital content in a convenient, easy-to-use manner. These mobile tools help brands serve clients desiring entertainment products that best serve today's tech-savvy on-the-go lifestyles. The mobile features also expand the reach of designs as they can be used in large and compact spaces. [More]
Score: 7
This Week and Warm Top 4 Examples: 13,895 Total Clicks Date Range: Apr 13 - May 15
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Seeking functionality, travellers turn to bags that are dual-functioning
Implications - Seeking to make travel expeditions a little more comfortable, consumers are turning to dual-purpose carriers for added convenience. Easily transformed into products that mimic furnishings like desks or tables, these bags give travelers access to certain conveniences of home in a more compact and easy-to-transport model. [More]
Filed in: Fashion