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Score: 8
Recent and Hot Top 4 Examples: 1,895 Total Clicks Date Range: Dec 15 - Apr 16
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Maker culture has created a generation of almost-artists
Implications - The Maker Culture phenomenon has infiltrated many industries, however not all consumers have the skills to participate in the wave. Arts and craft kits accommodate maker neophytes, creating a sense of comfort while also providing the opportunity for creative expression. This serves as an example of how to ease the mainstream consumer into niche, social media-driven phenomenon. [More]
Filed in: Art & Design
Score: 8
Recent and Warm Top 4 Examples: 3,992 Total Clicks Date Range: Nov 15 - Apr 16
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Arts and tactical creation is seen as cathartic for stressed consumers
Implications - As Millennials come of working age and face potentially mundane daily tasks, a desire for creative expression can be observed. This has resulted in crafts and artistic kits targeted to adults. Though this youth group is aging, it's clear their core values -- in this case, self expression -- remain high priority. [More]
Filed in: Art & DesignDIY
Score: 8
Recent and Warm Top 4 Examples: 3,506 Total Clicks Date Range: Jan 16 - Apr 16
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Ergonomics take the spotlight as the next phase of the wellness wave
Implications - The lack of physical activity in the digital age has spawned concerns for issues such as obesity and emotional wellness; the next phase sees an emphasis on posture. Products improving posture are appearing in the digital sphere, office spaces, and more, showing expansion of the consumer definition of wellness. [More]
Filed in: LifestyleHealth
Score: 8.9
This Week and Hot Top 4 Examples: 18,698 Total Clicks Date Range: Jul 14 - Apr 16
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Nature-inspired interiors get a sleek, modern makeover
Implications - As technology evolves to take on an increasingly large role in the home, consumers are looking to balance this shift with a minimalist, nature-inspired aesthetic. A middle ground between the sleek, clean lines of modern design and natural beauty, this approach to design brings the best of both worlds to discerning consumers. [More]
Score: 7.1
This Week and Mild Top 4 Examples: 2,119 Total Clicks Date Range: Mar 16 - Apr 16
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Brands tap into the self-care movement with rejuvenating spring events
Implications - Brands are looking to timeless themes of renewal in hosting spring-inspired events in store that serve as both a rejuvenating, rewarding experience and an opportunity for product interaction. A convergence of the preoccupation with self-care and the changing retail landscape, this progression demonstrates how consumers are looking to brands for tools that help them live their best lives. [More]
Score: 5.5
This Week and Mild Top 4 Examples: 745 Total Clicks Date Range: Sep 15 - Apr 16
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Anti-aging products from various categories take a gentle angle
Implications - Previous methods of anti-aging typically include harsh chemicals and surgical procedures; however, as the Boomer generation continues to indulge in Potentialism -- the idea that their retirement age could serve as a second adolescence for the large, generally affluent group -- the definition of what it is to "age" shifts, calling for something less intrusive. This also results in more subtly branded anti-aging products, speaking to the stark difference between this aging generation and those of the past. [More]
Score: 7.4
This Week and Warm Top 4 Examples: 3,336 Total Clicks Date Range: Jan 16 - Apr 16
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Hair removal tools take on unique, specific designs
Implications - Designed to help carry out specific grooming tasks, tools like electric razors are taking on a more ergonomic, customized look. Appealing to consumers' desire to purchase and own products tailored toward their specific routines, this specialized approach helps consumers understand and appreciate the intended usage of grooming tools. [More]
Filed in: Lifestyle
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Score: 8.4
This Week and Hot Top 4 Examples: 6,844 Total Clicks Date Range: Dec 14 - Apr 16
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Consumers diverge from the tech-fueled interior space
Implications - The over-saturation of hyper-connected interior options fueled by the Internet of Things coincides perfectly with a rise in demand for sustainable living, spawning a consumer desire for analog lighting solutions. Speaking to a sense of simplicity that is glamorized in the digital age, this anti-tech approach to home interiors shows that consumers are invested in more than aesthetics when it comes to the home. [More]
Filed in: Art & DesignEco
Score: 7.6
This Week and Warm Top 4 Examples: 6,107 Total Clicks Date Range: Aug 15 - Apr 16
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The wellness wave ushers in an aesthetic inspired by nature
Implications - Therapeutic ambiance is rising in popularity, specifically in the mimicry of sounds, smells and lighting seen in nature. Accelerating this idea of naturalism as therapy, more brands in the design space -- particularly in lighting -- are going so far as to design pieces that not only feel naturalistic, but look it as well. This directly battles the minimalist wave, proving that consumers are prioritizing wellness above aesthetic in and outside of the home. [More]
Filed in: Art & Design
Score: 7.2
This Week and Warm Top 4 Examples: 14,006 Total Clicks Date Range: Jul 14 - Apr 16
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A southern aesthetic battles other iconic American looks
Implications - In terms of modern culture and aesthetic, Americans tend to opt for either a prototypical west coast or east coast design style. This is due largely in part to visibility in pop culture, however as these separate American cultures become more mainstream, consumers are seeking divergence in a southern aesthetic. Additionally, the globalization of regional aesthetics caused by the digital age has updated this aesthetic, showing a shift in the definition of American culture. [More]