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Score: 7.5
New and Warm Top 4 Examples: 7,593 Total Clicks Date Range: Mar 14 - Mar 15
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Venues and larger organizations offer ultra-convenient services for couples
Implications - Topping the traditional wedding planning service, venues and large organizations are offering ultra-niche, uber-convenient services to those looking to tie the knot. Catering to every need, from nuptial social media coordination to personalized cake toppers, these holistic packages cater to the growing needs of couples aiming to communicate their individuality, as well as their union. [More]
Score: 7
New and Mild Top 4 Examples: 21,233 Total Clicks Date Range: Mar 14 - Mar 15
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Extravagant decor ensures nuptials are aesthetically viral-worthy
Implications - With Instagram photos of celebrity weddings, such as Kim Kardashian and Kanye West's, breaking records online, consumers nearing the rite of passage are rethinking their matrimonial focus, with decor replacing the wedding dress as the aesthetic focal point of a ceremony. This desire to go viral, combined with a backlash toward the novelty wedding phenomena, makes for extreme opulence. [More]
Score: 8
Recent and Warm Top 4 Examples: 22,573 Total Clicks Date Range: Oct 14 - Mar 15
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OutrageousSeasonal Elements are Incorporated into Matrimonial Celebrations
Implications - Drifting away from the traditional spring wedding, couples are turning to more extreme nature conditions for matrimonial inspiration. Instead of relying on wedding staples such as florals and pastels, couples are willing to explore and experiment with different seasonal aesthetics, outrageous locations and natural phenomena. This shift suggests that consumers are willing to buck convention in favor of adventure, especially if it means creating a memorable experience. [More]
Score: 7.7
Recent and Warm Top 4 Examples: 3,710 Total Clicks Date Range: Jan 15 - Mar 15
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Couples looking to tie the knot opt for lighthearted indulgence
Implications - Whether it's niche themes, locations or services, contemporary nuptials are ascribing to laid-back indulgences that prioritize experience. The shift toward playful luxury suggests that consumers are willing to spend money on milestone events, as long as they're reflective of the celebrants' personalities, which in today's individualistic society are more comfortably unique than ever before. [More]
Score: 6.1
Recent and Mild Top 4 Examples: 6,472 Total Clicks Date Range: Jul 14 - Mar 15
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Consumers are looking for inconspicuous ways to enjoy wine
Implications - Young consumers are less interested in the perceived exclusivity of drinking wine, and instead seek to enjoy it in a low-key way, leading to the rise of unobtrusive or camouflaged forms of packaging. The shift in packaging suggests that consumers are less concerned with conspicuous packaging, putting more emphasis on social experience. [More]
Trend Hunter Services
Score: 6.7
Recent and Warm Top 4 Examples: 5,018 Total Clicks Date Range: Sep 14 - Mar 15
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Vending retail expands to include healthy, convenient options
Implications - Vending machines are evolving to serve more consumers, satisfying needs well beyond hunger. Specifically, some vending machines are adapting to the health food wave by offering nutritious options. Beneficial vending products ultimately reflect a consumer desire for convenient, accessible goods that satisfy specific needs, even when on the go. [More]
Score: 6.9
This Week and Warm Top 4 Examples: 3,611 Total Clicks Date Range: Nov 14 - Feb 15
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Urgency is created around offers that expire
Implications - Whether because of a time-sensitive event like a holiday, or for an interesting co-branding opportunity, limited edition products have always received attention because of urgency. Pushing this exclusivity factor further means emphasizing the niche appeal of a product, which speaks to the consumer desire for prestige and belonging. [More]
Filed in: Art & Design
Score: 8.2
This Week and Warm Top 4 Examples: 16,478 Total Clicks Date Range: Nov 13 - Feb 15
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Everyday brands pair with couture in an attempt to boost branding
Implications - The digital consumer will take any opportunity to communicate their prestige, calling for more sophistication and novelty from all products. Everyday brands are pairing with higher-end brands as a result. The attempt to turn even food products into prestigious items speaks to the blurred lines of "status," despite the demand for seemingly luxurious products. [More]
Score: 7
This Week and Warm Top 4 Examples: 11,255 Total Clicks Date Range: Jan 14 - Feb 15
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Novel versions of well-known brands spark worldwide attention
Implications - Novelty and oddity reign supreme in the foodie world, but for the mass majority of consumers, full-blown exoticism is still intimidating. Oddball special edition products from familiar brands satiate both needs. This allows consumers to explore within comfortable perimeters, while opening the value of these staple products up to a whole new market. [More]
Filed in: LifestyleFood
Score: 5.8
This Week and Mild Top 4 Examples: 9,148 Total Clicks Date Range: Apr 13 - Feb 15
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Encouraging responsible behavior, parents turn to toys that promote adult tasks
Implications - Acknowledging the growing demand among kids to "grow up faster," toy retailers are turning to products that integrate household responsibilities to integrate elements of adulthood. Toys that encourage organization and tidying not only help streamline household tasks, but also helps kids learn about mature behavior in a fun and age-appropriate manner. [More]
Trend Hunter Custom Research
Score: 7.7
This Month and Warm Top 4 Examples: 43,691 Total Clicks Date Range: Feb 13 - Feb 15
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Holiday products go green as consumers seek out eco-friendly alternatives
Implications - As a desire for sustainable living grows in momentum, things like holiday celebrations and seasonal goods are seeing an eco-friendly overhaul. Seeking to maintain the essence of holidays like Easter in a more environmentally conscious manner, consumers are turning to DIY alternatives and green products to add peace of mind to what are often seen as materialistic occasions. [More]
Score: 4.7
This Month and Untested Top 4 Examples: 6,202 Total Clicks Date Range: Apr 13 - Feb 15
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Parents turn to playful cleaning products to encourage participation
Implications - Delegating household chores can be challenging, particularly with kids, which is why parents are turning to playful cleaning tactics to encourage involvement. Using adolescent aesthetics and toy-like designs, these products make household organization more appealing and create a more engaging and entertaining way to manage day-to-day tasks. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 22,372 Total Clicks Date Range: Dec 13 - Feb 15
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Seeking more than just maintenance, consumers turn to dual-functioning lenses
Implications - Moving beyond traditional vision correction offerings, consumers are turning to multi-functional alternatives for appeal. Offering prescription lenses that increase value through health benefits or even high-tech components, brands are seeking to not only enhance consumer vision, but also make the process of maintaining health more appealing. [More]
Score: 6.2
This Month and Warm Top 4 Examples: 2,230 Total Clicks Date Range: Sep 14 - Feb 15
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Children are looking for interactivity and communication from dolls
Implications - Tired of one-sided play, children are demanding more reciprocal action and exchange from their toys. Taking digital integration of toys to the next level, toy brands are responding to this growing expectation for interactivity within entertainment by developing smarter, Internet-enabled versions of classic products. [More]
Filed in: ToysLife-Stages
Score: 6.2
This Month and Mild Top 4 Examples: 9,804 Total Clicks Date Range: Nov 14 - Feb 15
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Consumers turn the process of gift-giving and decorating into an activity
Implications - Many holiday purchases are made for either gifting or decor purposes. Consumers looking for a way to scale back on costs, while providing a great experience, are turning to DIY projects. This approach is not only more cost-effective, it also provides a group bonding activity for consumers, signifying a willingness to trade off convenience for the sake of ritual. [More]
Crowdsourced Consumer Insight
Score: 7.4
This Month and Warm Top 4 Examples: 5,120 Total Clicks Date Range: Dec 14 - Feb 15
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Consumers search for packaging that can double as seasonal decor
Implications - Many holiday chocolate and candy purchasing decisions are based on packaging, with consumers opting for edible items encased in packaging that can be put on display in their homes. By making sure their treats double as home decor, consumers are stretching their dollar even further. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 3,889 Total Clicks Date Range: Apr 14 - Feb 15
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Consumers adopt multi-functional tech tools for added value
Implications - In an effort to get more bang for their buck, budget-conscious consumers are searching for affordable tech products that boast dual or multiple functions. Instead of purchasing several products with targeted operations, consumers are opting for singular devices or accessories that are able to provide added value in different areas and reduce clutter. [More]
Score: 5.9
This Month and Mild Top 4 Examples: 3,059 Total Clicks Date Range: Sep 14 - Feb 15
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Consumers attempt to lower waste production by opting for greeting card alternatives
Implications - Understanding that holidays such as Valentine's Day contribute to a significant increase in annual waste production, eco-conscious consumers are searching for alternatives to the traditional greeting card. Whether it's in the form of recycled items, or sentimental products with more permanence, this shift reflects a consumer willingness to abandon convention in favor of more sustainable rituals. [More]
Score: 8.6
This Month and Hot Top 4 Examples: 22,986 Total Clicks Date Range: Sep 13 - Feb 15
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Maintaining a social connection, commuters opt for digitally connected bikes
Implications - Adding a social element to getting around, brands are turning to digital enhancements to make things like bicycles more attractive to the average consumer. Allowing riders to connect their mobile phones and social media accounts, these designs are showcasing the need for social interaction even among more solitary, outdoor activities. [More]
Score: 6.7
This Month and Mild Top 4 Examples: 6,324 Total Clicks Date Range: Sep 14 - Feb 15
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The bathroom becomes a place for luxury and relaxation
Implications - There is a lack of privacy in the digital age that makes alone time scarce. This creates an air of appreciation around personal hygiene and the bathroom space as a whole, prompting more design-conscious washroom wares. The addition of luxury allows consumers to feel pampered, glamorizing the space and the act of self-care. [More]
Filed in: Art & Design