Trend Clusters

Convergence

Pattern of Opportunity · 4,323 Trend Clusters

To converge ideas is to channel the power of multiple ideas into one. This casts a wider net in terms of your idea's appeal.

Co-creation

Consumers are more interested in a lifestyle than they are in material goods; the alignment of various brands and services to others -- or even to the consumer, inviting collaboration -- into one will satisfy this.Megatrend →

Multisensation

Passive consumption that satisfies one of the senses at a time doesn't satisfy the modern consumer's short attention span; interactivity is a must.Megatrend →

Hybridization

Consumers place a premium on irreplaceability. In this era of oversaturation, differentiation is key. This can be achieved through layering seemingly unrelated ideas to create new categories and experiences.Megatrend →

Divergence

Pattern of Opportunity · 3,902 Trend Clusters

A method of ideation that deliberately goes against the grain of the mainstream. A great tool for battling brand skepticism, Divergence is about rebellion and differentiation.

Personalization

Individuality is of the utmost importance to the personal brand-savvy consumer. Nothing is more unique than a personalized item.Megatrend →

Authenticity

The scope of communication has transformed what it means to be self aware. There is a premium placed on genuineness that has consumers expecting more transparency and connection.Megatrend →

Many to Many

Big-brand skepticism creates a rise in P2P that takes the power out of the hands of 2 or 3 large companies per industry, and instead highlights a sense of community support through small businesses.Megatrend →

Cyclicality

Pattern of Opportunity · 2,733 Trend Clusters

The foundation of Cyclicality is in the old adage, "history repeats itself." It is the act of channeling revisitation to spark a sentimental response.

Naturality

Social-minded consumers seek connections to experiences and products that connect them to bigger, more important things. Megatrend →

Nostalgia

Tapping into the value of sentimentality to provide exhausted, troubled consumers with emotional escapism.Megatrend →

Youthfulness

The ease of global communication and availability of all kinds of information has consumers redefining age entirely; aging is about extending independence, and childhood is about exploration, not naivete.Megatrend →

Redirection

Pattern of Opportunity · 4,262 Trend Clusters

Redirection starts in the consumer expectation, then flips it on its head to provide an entirely new, unforgettable experience.

Gamification

Attention spans are decreasing at a rapid pace, meaning consumers need more incentive to interact with a brand. Gamification aids in this via the application of game elements such as scoring, as well as the application of game theory and the process of doing something to evoke a group response.Megatrend →

Tribalism

Individuality has been democratized, and consumers don't want to be categorized by age, gender, or other traditional demographics. They prefer allegiant tribes bonded by common interests or principles.Megatrend →

Experience

The Experience Economy is upon us, meaning consumers are less inclined to purchase products than they are to seek experience and the opportunity to create memories.Megatrend →

Reduction

Pattern of Opportunity · 2,707 Trend Clusters

Reduction supposes that less is more by employing exclusion as a tool to hone in on the most effective parts of an idea.

Curation

Not what is needed, but what is most targeted to a specific type of person. Consumers are sick of doing the guesswork, and are willing to provide enough information to be told exactly what they should buy.Megatrend →

Instant Entrepreneurship

Turning ideas into action comes with ease in the digital age. Consumers are more resourceful and creative than ever, and are seeking ways to channel that into actual business ideas.Megatrend →

Simplicity

There is power in omission for consumers who are overwhelmed by the constant connectivity of the information age. Thus they are drawn to streamlining and minimalism.Megatrend →

Acceleration

Pattern of Opportunity · 3,746 Trend Clusters

A way of thinking rooted in moving upward and onward; Acceleration is the act of deliberate advancement.

Catalyzation

During this age of decadence, consumers want to feel better about their consumption habits, and so they want everything they consume to contribute to their betterment/enlightenment.Megatrend →

Prosumerism

Every person is a media producer; social media and the attention economy (the high value of human attention as a resource) has consumers looking to master media and content themselves.Megatrend →

Artificial Intelligence

Technology as a means to improve who and what the human race is/doing. Think about data, prediction, and technology as a word interchangeable with convenience or ease.Megatrend →