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Score: 4.9
Recent and Mild Top 4 Examples: 1,314 Total Clicks Date Range: Jun 13 - Dec 14
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Radio shows move beyond mainstream content to satiate individual interests
Implications - Seeking to enhance viewer loyalty, radio stations are moving away from mainstream content and tailoring programming toward more niche, individual interests. Providing on-air material related to environmental causes and pet care, radio shows are seeking to create a personal connection with consumers, using unexpected content to foster a more engaging consumer experience. [More]
Filed in: TechMultimedia
Score: 8.3
Recent and Hot Top 4 Examples: 13,142 Total Clicks Date Range: Nov 13 - Dec 14
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Brands make use of ethical materials to appeal to a multitude of demographics
Implications - As the eco movement wavers on, consumers are looking for products that are sustainable and chic, which is being addressed with ethical animal materials in fashion. This shift resonates with consumers on the hunt for excess, but without the associated guilt of cruel or environmentally irresponsible goods. [More]
Score: 8
Recent and Warm Top 4 Examples: 18,705 Total Clicks Date Range: Sep 13 - Dec 14
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Materials for active lifestyles become a mainstay in the industry
Implications - Brands are changing the game with multi-functional garments made with fabrics typically designed specifically for active lifestyles. Utilizing natural and synthetic fibers, and offering comfort in garments where it wasn't previously a priority, these innovations satisfy a need for versatile goods with health and lifestyle in mind. [More]
Score: 5.4
Recent and Mild Top 3 Examples: 1,049 Total Clicks Date Range: Jan 14 - Dec 14
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Famously free innovations get a subscription-focused overhaul
Implications - As consumers look for a more adaptable form of radio, the shift to streaming is palpable, but the freedom gained has led many to pay a premium for ultimate access. The premiumization boom supports this as more consumers become willing to pay to regain control over how they consume media. [More]
Score: 4.5
Recent and Mild Top 4 Examples: 891 Total Clicks Date Range: Sep 14 - Dec 14
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As consumers demand customization and convenience, a shift towards streaming rises
Implications - Consumers are accustomed to smart technology giving them immediate access to whatever they want, which is a characteristic that's becoming commonplace for radio entertainment as a mass shift to streaming is observed. The rise of radio 2.0 expands content consumption to an array of devices and allows demographic targeting to be more streamlined. [More]
Filed in: TechMultimedia
Trend Hunter Services
Score: 6.1
Recent and Warm Top 4 Examples: 1,564 Total Clicks Date Range: Sep 14 - Dec 14
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The sporting industry battles the at-home entertainment industry with technology
Implications - Whether sports fans want to find the nearest washroom, their seat, get food delivered to their seat or connect with their favorite player, beacon-enabled stadiums are now making this possible with the click of a button. This is only the beginning, as the term "sport spectator" will soon be antiquated with more interactivity to compete with at-home entertainment. [More]
Score: 8.4
Recent and Warm Top 4 Examples: 13,592 Total Clicks Date Range: May 14 - Dec 14
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Concerns over waste levels sees recyclables transformed into quality fashions
Implications - Fashion brands are beginning to distance themselves from materials like silk or cotton in favor of recycled plastic that can be cost effectively transformed into hip fashions. Using discarded plastic as the main material, these designs create an eco-friendly aesthetic that appeals to consumers while enhancing brand perception. [More]
Score: 6.7
Recent and Warm Top 4 Examples: 6,431 Total Clicks Date Range: Mar 13 - Dec 14
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The enhancement of health through games is taken further
Implications - Gamification of within the health industry is not new, however wellness gaming has evolved to include social aspects to not only enhance quality of life in a fun way, but spread the word to a network of people. This ties to a new view of health and wellness as a mark of status, and is especially helpful for brands in the industry looking to make closer connections to their consumer. [More]
Score: 6.6
Recent and Warm Top 4 Examples: 5,764 Total Clicks Date Range: Apr 13 - Dec 14
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Elements of entertainment are added to kitchen devices for peer engagement
Implications - Adding an element of entertainment to household chores, consumers are turning to engaging kitchenware devices for communal appeal. Making traditionally solitary experiences more inviting, musical contraptions and digital devices help add an element of novelty and peer-to-peer engagement. This reflects a turn toward more interactive methods of day-to-day routine. [More]
Score: 5.6
Recent and Mild Top 4 Examples: 9,315 Total Clicks Date Range: Feb 13 - Dec 14
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Traditional meals are heightened with eclectic elements for allure
Implications - Adding a personal twist to traditional meals, consumers are customizing typical dishes like pizza and sandwiches with unusual added ingredients. Combining unexpected elements like seafood and cupcakes together, consumers are adapting recipes to not only fill their stomachs, but also create a more exciting consumption experience. [More]
Filed in: LifestyleFood
Trend Hunter Custom Research
Score: 7.3
Recent and Warm Top 4 Examples: 6,251 Total Clicks Date Range: Jun 14 - Dec 14
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Fast food meals are reinvented with unexpected cuisine ingredients
Implications - Offering two meals in one, fast food retailers are combining dishes like pizza and dessert to offer consumers more multifaceted meal options. These fast food adaptations allow consumers to indulge in various types of cuisine without sacrificing convenience or budget. [More]
Filed in: LifestyleFood
Score: 7.1
Recent and Warm Top 4 Examples: 6,515 Total Clicks Date Range: Jun 14 - Dec 14
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Brands mimic international foods in quick, simple formats
Implications - Copying the traditional meals of cultures from around the world, brands creating full course cuisine options are transforming the at-home and on-the-go experience. As consumers push for a more convenient means to enjoy the comforts of home, the rise of prepackaged international foods is making the transition less jarring. [More]
Filed in: LifestyleFood
Score: 6
Recent and Mild Top 4 Examples: 4,268 Total Clicks Date Range: Jul 13 - Dec 14
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Seeking efficiency, consumers turn to pre-packaged family meals
Implications - Going beyond traditional menu options, food services are turning to multi-course deliveries for a more comprehensive dining experience. Offering set meals that are reminiscent of homemade cuisine, retailers are offering busy consumers, like families, the chance to indulge in traditional dishes in a more convenient, hassle-free manner. [More]
Score: 8
This Week and Hot Top 4 Examples: 13,062 Total Clicks Date Range: Jan 14 - Dec 14
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Opting for a less expensive alternative, consumers create their own wearable devices
Implications - As maker culture becomes a more prevalent topic, the option to DIY a product is becoming more popular, particularly in the wearable tech industry. Kits and materials for creating wearable technology are offering consumers a less expensive solution while also satiating a need for the latest innovations. [More]
Score: 8.2
This Week and V. Hot Top 4 Examples: 5,990 Total Clicks Date Range: Dec 13 - Dec 14
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Charities take a backseat to doing social good through microloans
Implications - It only takes a small amount of money from individuals part of a much larger collective to have a big impact on the world. The most appealing aspect to micro-lending to the public isn't just that it's low risk (the large majority of loans are paid back), but the more personal & communal aspect of micro-lending. [More]
Crowdsourced Consumer Insight
Score: 6
This Week and Mild Top 4 Examples: 5,192 Total Clicks Date Range: Feb 14 - Dec 14
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The wearables market expands to focus on police and military components
Implications - As wearable tech continues to gain popularity amongst consumers, enforcement establishments are innovating ways to incorporate the technology for protection and beyond. This shift in focus identifies a market crossover applicable to a multitude of industries when it comes to transitioning a product from consumer-oriented to a broader scope. [More]
Filed in: TechMobile
Score: 7.1
This Week and Warm Top 4 Examples: 7,961 Total Clicks Date Range: Feb 14 - Dec 14
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A focus on group learning and playing sees related toys rise in popularity
Implications - While technology typically encourages children to work and play individually, a resurgence of activities and toys that require a group are on the rise. These kind of products and initiatives foster a stronger sense of community by building a basis of interactivity as early as possible. [More]
Filed in: ToysLife-Stages
Score: 8.6
This Week and V. Hot Top 4 Examples: 9,412 Total Clicks Date Range: Mar 14 - Dec 14
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Collaborative consumption is becoming more mainstream as consumer values shift
Implications - With little to no risk, any consumer can participate in the peer-to-peer economy, relying on it for everything from carpooling, to toy rentals to kitchen appliance sharing. The movement from B2C from P2C is driven by the sense of community built, the convenience of participation and a growing environmental awareness and distaste for over-consumption. [More]
Score: 6.3
This Week and Warm Top 4 Examples: 2,120 Total Clicks Date Range: Jul 14 - Dec 14
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Brands utilize the technology for enhanced interactive marketing approaches
Implications - As consumers become accustomed to traditional marketing techniques, brands are beginning to incorporate drone technology for a more interactive experience. The rise of drone-based advertising appeals to consumers through interactivity, while allowing brands to expand boundaries with respect to where marketing can take place. [More]
Score: 7.7
This Week and Hot Top 4 Examples: 5,990 Total Clicks Date Range: Oct 13 - Dec 14
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Demand for flexible shipping solutions sees drone technology become utilized
Implications - The surge of online shoppers has helped to reinvigorate the shipping industry, which is now turning to drone technology for a quick, efficient method to ship goods on a domestic -- and in some cases -- international level. This economical method expands traditional boundaries for shipping and enables brands to become more self-sufficient. [More]