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Score: 7.1
New and Warm Top 4 Examples: 8,244 Total Clicks Date Range: Jul 14 - Apr 15
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Tea packaging adopts bold, abstract designs to reflect unique ingredients
Implications - Recognizing the appeal of exoticism, tea brands are moving away from traditionally straight-forward aesthetics toward more unconventional designs. Using abstract shapes and dark colors to reflect equally unique ingredients, tea brands are looking to not only delight taste buds but also pique consumer interest with visual novelty. [More]
Score: 8.9
New and Hot Top 4 Examples: 13,254 Total Clicks Date Range: Sep 14 - Apr 15
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A need for public consumption has resulted in upscale tea-drinking experiences
Implications - Tea is a beverage closely associated with at-home relaxation, but as tea culture becomes more popular, consumers are more likely to want to enjoy the beverage in a public space with like-minded enthusiasts. To satiate this desire, there has been a rise in gourmet tea houses and luxurious out-of-home experiences, signaling that the beverage is evolving into an upscale indulgence. [More]
Score: 7.2
New and Warm Top 4 Examples: 9,763 Total Clicks Date Range: Jan 14 - Apr 15
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Subscription services offer an easy introduction to alcoholic beverages
Implications - Consumers without the time to educate themselves on the nuances of different alcoholic beverages are turning to subscription services to streamline the process. This shift reveals two things; that consumers are interested in experimentation, but often don't have the time to carry it through themselves, and that they appreciate and rely on the advice of those whom they consider to be experts. [More]
Score: 6
New and Warm Top 4 Examples: 2,144 Total Clicks Date Range: Jul 14 - Apr 15
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Consumers turn to apps for a more informed, personalized approach to wine
Implications - Thanks to the widespread reach of the Internet and mobile technology, the average consumer can now become a self-schooled expert on almost anything. For instance, many consumers have turned to mobile apps to educate themselves on wine, a notoriously pretentious area of interest. The app format not only makes wine education more accessible, it also ensures it is more personalized by saving and identifying consumer preferences. [More]
Score: 7.2
New and Warm Top 4 Examples: 5,725 Total Clicks Date Range: May 14 - Apr 15
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Consumers search for participatory forms of beverage education
Implications - With so many methods of brewing and preparing artisanal beverages out there, many consumers are feeling the pressure to educate themselves. However, rather than reading a book or searching online, consumers are opting for more hands-on forms of education. This shift indicates that consumers are not only interested in the process of making their own products, but also wish to immerse themselves in the ritual and culture associated with them. [More]
Trend Hunter Services
Score: 6.6
Recent and Warm Top 4 Examples: 4,638 Total Clicks Date Range: May 14 - Apr 15
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The alcohol industry strives to become more accessible for novice drinkers
Implications - In an effort to initiate inexperienced drinkers, the alcohol industry is introducing methods of streamlining the drink selection process. Whether it's implementing tasting profiles or opting for flavor-focused branding, the industry is committed to not only ensuring consumer satisfaction, but also encouraging easier experimentation along the way. [More]
Score: 8.7
This Week and V. Hot Top 4 Examples: 10,299 Total Clicks Date Range: May 14 - Apr 15
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Offering carnivores elevated service, meat retailers enhance the buying process
Implications - Moving away from typically rustic deli establishments, meat services are turning to sophisticated aesthetics and customized services to add intrigue. Recognizing the growing desire for elevated food experiences, meat retailers are offering intimate shopping experiences and tailored services to help add an element of sophistication to typically mundane buying experiences. [More]
Score: 6.7
This Week and Mild Top 4 Examples: 6,164 Total Clicks Date Range: Sep 14 - Apr 15
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Consumers are responding to fashion marketing that highlights products in motion
Implications - In an effort to keep from becoming static, many fashion retailers are placing a greater emphasis on movement when it comes to fashion branding. In a day and age where the sedentary lifestyle is crucified, brands with an action-oriented aesthetic -- whether it be advertisements, packaging or products -- develop a strong appeal among wellness-focused consumers. [More]
Score: 5.9
This Week and Warm Top 4 Examples: 1,959 Total Clicks Date Range: Jan 15 - Apr 15
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Brands create faux accounts on social platforms to engage consumers
Implications - Moving beyond traditional social media engagement, brands are turning to unsuspecting online tactics to add intrigue to the brand-consumer experience. Creating faux profiles and accounts, brands are going undercover to engage with consumers in a more lighthearted yet approachable manner. This covert tactic reflects a need to not only engage with consumers online, but to do so in a way that fosters a real and authentic connection with those involved. [More]
Score: 6.4
This Week and Warm Top 4 Examples: 2,457 Total Clicks Date Range: Mar 14 - Apr 15
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Brands are adding an experiential element to social media
Implications - Brands are offering consumers greater incentive to communicate online by making the process of sharing more engaging. Social media is so integrated into many consumers' lives, it's become routine. This shift demonstrates that many consumers relish the opportunity to elevate the social media experience from something mundane to something more memorable. [More]
Trend Hunter Custom Research
Score: 5.8
This Week and Mild Top 4 Examples: 4,566 Total Clicks Date Range: Nov 14 - Apr 15
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Health food ingredients are added to coffee flavors to aid wellness
Implications - Seeking to adhere to healthy lifestyles without sacrificing everyday routine, consumers are altering things like coffee to have nutritional benefits. Customizing caffeine flavors with berries, quinoa and fruits, consumers are moving beyond traditional caffeinated beverages toward hybrid alternatives that satisfy a need for both energy and wellness. [More]
Score: 5.5
This Week and Mild Top 4 Examples: 1,488 Total Clicks Date Range: Apr 15 - Apr 15
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Coffee flavors turn to exotic cultural ingredients for diversity
Implications - Adding an element of novelty to hot beverages, coffee retailers are turning to exotic cultural ingredients for allure. Adding spices and vegetables often associated with Asian cultures, retailers are looking to not only heighten flavor, but also transform traditional beverage experiences into a more exotic and experiential activity. [More]
Score: 5.8
This Week and Mild Top 4 Examples: 2,610 Total Clicks Date Range: Jan 15 - Apr 15
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Brands step in to create memorable milestone experiences for consumers
Implications - Brands today are aiming to feel less like anonymous corporate entities, and more like a comforting presence in consumers' lives. Wanting to further this quality in the consumer-brand relationship, many brands are offering custom online experiences that celebrate events and milestones in consumers' lives. This shift demonstrates that the stronger the brand humanization, the more willing consumers are to share intimate parts of their lives. [More]
Score: 6.5
This Week and Mild Top 4 Examples: 4,814 Total Clicks Date Range: May 14 - Apr 15
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Brands adopt designs reminiscent of dinosaurs to satiate primordial interest
Implications - No longer just of interest to those who study paleontology, references to dinosaurs and archaic animals are emerging within mainstream culture to satiate obscure interests. Integrating prehistoric references into fashion labels and even interior decor, brands are using primordial designs to not only add a sense of novelty, but also to showcase an element of fearlessness and strength often associated with animals that roamed the earth thousands of years ago. [More]
Filed in: FashionUnique
Score: 7.4
This Week and Hot Top 4 Examples: 7,347 Total Clicks Date Range: Apr 14 - Apr 15
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Brands elevate consumer content into social media art
Implications - Using social media, particularly visual platforms, has become nothing short of an art form. Platforms like Instagram are encouraging users to not only share their content, but share it in a way that requires craftiness and creativity. Brands that help people elevate their own content, either by increasing the quality or adding to the level of artistry, foster closer connections with consumers. [More]
Crowdsourced Consumer Insight
Score: 9.5
This Week and V. Hot Top 4 Examples: 46,743 Total Clicks Date Range: Jul 14 - Apr 15
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Critters in design are taken from cutesy to dark for added sophistication
Implications - The use of animals in design used to signify a cutesy, meme-friendly tone. In today's society, where consumers are more concerned with individualism than pleasantries, this has shifted toward a darker tone. The use of animalism in a more macabre context questions the concept of humanity, providing what consumers crave: more meaningful experiences. [More]
Filed in: Art & Design
Score: 7.7
This Week and Warm Top 4 Examples: 42,243 Total Clicks Date Range: May 13 - Apr 15
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Fashion brands add a sense of whimsy to their packaging
Implications - Challenging the common perception that the fashion industry takes itself too seriously, brands are opting for playful packaging intended to delight consumers. By choosing novelty over sophistication, fashion retailers are attracting a more youthful demographic; one that prioritizes experience over exclusivity. [More]
Score: 6.3
This Week and Mild Top 4 Examples: 6,843 Total Clicks Date Range: Jul 14 - Apr 15
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Brands turn to packaging designs reminiscent of kids artwork and drawings
Implications - Recognizing the need to target youthful consumers in a more approachable manner, brands are turning to packaging designs that are reminiscent of artwork that kids would actually produce. Featuring sketches and doodles of animals and insects, brands are using imagery that kids can identify with, reflecting a need to connect with consumers, particularly those of a younger age range, in a more authentic manner. [More]
Score: 6.3
This Week and Mild Top 4 Examples: 17,774 Total Clicks Date Range: Dec 13 - Apr 15
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Elements of play are added to functional baby products for added entertainment
Implications - Entertaining infants and toddlers can be quite the challenge, particularly while on the go, prompting parents to turn to infant products that are multifunctional and more engaging. Offering strollers and baby seats that double as toys as well as integrate media devices, retailers are providing a way to distract and entertain infants in a way that maintains a level of care and comfort while on the go. [More]
Score: 7.5
This Week and Warm Top 4 Examples: 6,501 Total Clicks Date Range: Aug 14 - Apr 15
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Fashion brands adapt to be more accessible to the "every man"
Implications - In an effort to communicate authenticity, many fashion retailers are targeting the "every man" with their branding strategy. Less concerned with prestige and exclusivity, brands are now attempting to become more accessible and down-to-earth. This shift indicates that consumers are responding to brands that reference their lifestyle. [More]