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Score: 6
New and Mild Top 4 Examples: 3,784 Total Clicks Date Range: Jan 14 - Jul 14
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As multi-screen usage becomes commonplace, solutions help connect devices
Implications - Consumers are watching TV and movies with a smartphone or tablet in hand more than ever, which has lead to the need for easy screen sharing and connectivity to enhance interaction and multimedia transference. The solutions place ease of use front and center while also enabling the ability to add additional devices down the line for a cohesive user experience. [More]
Score: 7.6
New and Warm Top 4 Examples: 55,007 Total Clicks Date Range: Jun 12 - Jul 14
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A rise in self documentation has consumers seeking out undercover documentation
Implications - Providing an alternative form of self-documentation, consumers are turning to secret cameras and spy devices for more unrehearsed results. Offering a more authentic form of self-recording than Instagram or Twitter, hidden cameras and integrated devices allow consumers to record situations in an unrestricted manner. This speaks to a growing fascination consumers have with themselves. [More]
Filed in: TechGadgets
Score: 8.9
New and Hot Top 4 Examples: 19,827 Total Clicks Date Range: Feb 14 - Jul 14
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The idea of duality is interpreted literally in fashion
Implications - Duality within one's personality is a concept as old as Greek mythology; it has since evolved beyond acceptance and into the realm of glamorization, particularly within the fashion industry. In the past, disguised accessorizing referred specifically to masks as a means of indulging in escapism. Current forms of disguise in fashion include concealed secrets, adding fuel to the idea that privacy, even in an over-communicated world, is intriguing. [More]
Filed in: Fashion
Score: 7.9
Recent and Warm Top 4 Examples: 36,807 Total Clicks Date Range: Mar 13 - Jul 14
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Seeking convenience, consumers turn to excess add-ons
Implications - Taking the convenience of mobile devices one step further, consumers are adding on physical extensions for greater handheld accessibility. This allows consumers to communicate and take pictures without the need for strenuous or awkward physical exertion. [More]
Score: 7.9
Recent and Warm Top 4 Examples: 15,945 Total Clicks Date Range: Jan 12 - Jul 14
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Clothing elements are added to packaging designs for aesthetic appeal
Implications - Going beyond necessity, brands are turning to more sophisticated packaging materials to create consumer intrigue. Using denim and fabrics as an alternative casing, these products reference elements of fashion to add stimulating aesthetics to traditional store-bought goods. [More]
Trend Hunter Services
Score: 8
Recent and Warm Top 4 Examples: 20,451 Total Clicks Date Range: Oct 13 - Jul 14
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Two opposing design aesthetics are meshed for contemporary consumers
Implications - Meshing juxtaposed design aesthetics, natural features, mixed together with clean, industrial lines, are invading the design world for a modern take on eco-focused design. As consumers grow to prefer open concept living and modern styling, they turn to new ways of integrating more familiar elements, like those inspired by the outdoors, into home design. [More]
Score: 5.6
Recent and Untested Top 4 Examples: 2,416 Total Clicks Date Range: May 14 - Jul 14
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Exhibits expand in scale to offer audiences a more interactive experience
Implications - Extending exhibits beyond the comfort of confined spaces, artists are turning to grandiose installations to offer greater interactive appeal. Allowing spectators to become part of the exhibit itself, these art shows reflect a turn towards more physically engaging sources of art and culture. [More]
Score: 7.4
Recent and Warm Top 4 Examples: 4,219 Total Clicks Date Range: Feb 14 - Jul 14
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The cosmetic industry shifts to deliver eco-loving consumers fresh choices
Implications - The eco movement is evolving to focus not only on decreasing consumption, but also finding sustainable choices, which is being seen in the cosmetic industry. As consumers become more drawn to products that boast similarities to original recipes but with a sustainable edge, the market will continue to shift to accommodate this growing market segment. [More]
Score: 5.1
Recent and Mild Top 4 Examples: 10,134 Total Clicks Date Range: Dec 12 - Jul 14
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Childhood treats are added to sophisticated adult snacks for nostalgic allure
Implications - Consumers are adding an element of nostalgia to traditionally stuffy adult treats to heighten appeal. Using snacks like Pop Rocks to enhance truffles and alcoholic beverages with texture, these revamped recipes speak to a desire for familiarity, even in experimental cuisine. [More]
Score: 5.7
Recent and Warm Top 4 Examples: 2,794 Total Clicks Date Range: Jan 12 - Jul 14
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A desire for customization sees proposals enhanced with animation
Implications - Moving away from traditional in-person methods of expression, proposals are taking on a more animated form. Using graphics and stop-motion features to convey personalized experiences, these techniques reflect a reduced need for face-to-face interaction. This signifies a turn towards more digitized but sentimental sources of affection. [More]
Trend Hunter Custom Research
Score: 6.7
Recent and Warm Top 4 Examples: 2,505 Total Clicks Date Range: May 14 - Jul 14
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Morning meal makers are modified to deliver edibles at an accelerated rate
Implications - Consumers are constantly looking for ways to improve efficiency, which has resulted in brands answering in kind with morning meal makers that cook quickly. This shift towards fast, at-home meals helps to satisfy consumers who are accustomed to prepackaged food, but are looking to decrease dependence on eating out. [More]
Score: 4.6
Recent and Untested Top 4 Examples: 1,115 Total Clicks Date Range: May 13 - Jul 14
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Limiting mobile distractions, consumers turn to apps for convenience
Implications - In an ironic move to battle the dangers of mobile usage, consumers are turning to apps to provide a convenient deterrent. Helping to prevent distracting use while driving, these preventative applications reflect an ongoing desire for tech use even with the possibility of consequences. [More]
Filed in: TechMobile
Score: 9.4
Recent and V. Hot Top 4 Examples: 86,108 Total Clicks Date Range: Sep 13 - Jul 14
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Beauty standards are questioned as consumers praise bizarre makeovers
Implications - Consumers are rebelling against the strict guidelines for beauty set out by cosmetic brands as they grow to covet the idea of gross or frightening beauty. This suggests a consumer preference for reality, relatable qualities and tongue-in-cheek awareness when it comes to modern marketing. [More]
Score: 8
Recent and Warm Top 4 Examples: 23,978 Total Clicks Date Range: Aug 13 - Jul 14
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Fashion obsession is equated with madness as consumers covet high-end goods
Implications - The luxury goods market is expanding at an exponential rate on a global level, and this obsession is being equated by brands to fashion madness as editorials focus on asylums and sanitariums. This shift towards dark, edgier aesthetics relates to consumers through shock, treating goods as a guilty pleasure they must attain. [More]
Score: 5.8
Recent and Warm Top 4 Examples: 1,924 Total Clicks Date Range: Mar 12 - Jul 14
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Youth are given a platform for personal expression via YouTube and viral videos
Implications - Providing an alternative viewpoint to adult opinions, kids take the hot seat in viral videos to showcase a different and often unabashed perspective on adult subject matters. Showcasing humor and a sense of innocence, these videos signify a greater acceptance of diverse expression, particularly among kids. [More]
Crowdsourced Consumer Insight
Score: 6.8
Recent and Warm Top 4 Examples: 6,841 Total Clicks Date Range: Jan 14 - Jul 14
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Catering to new infrastructure needs, the shipment of goods goes driverless
Implications - As car brands on a global level focus on autonomous driving, the technology is being adopted in the shipping industry as a means to efficiently deliver goods. This shift towards autonomy in multiple markets sees the acceptance of robotic technology as an effective way to solve modern problems. [More]
Score: 5.1
Recent and Mild Top 4 Examples: 3,279 Total Clicks Date Range: Jul 12 - Jul 14
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Movement is encouraged through tech devices to get kids more active
Implications - In an ironic move, parents are turning to tech to encourage physical activity among youths. Providing games and activities that require physical participation, these techniques reflect a happy medium between technological and tangible play. [More]
Score: 6.9
Recent and Warm Top 4 Examples: 12,760 Total Clicks Date Range: May 11 - Jul 14
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The empowerment of young girls rages on in the sports industry
Implications - Though the idea of some sports being "just for boys" is quickly dissipating, girls are still not fully accommodated in the realm of athleticism. Feminized equipment and girl-only sports forward this movement in hopes of not just easing tensions today, but of reshaping the minds of youth to no longer perceive gender as a hurdle in sports and in life. [More]
Filed in: LifestyleSports
Score: 5.8
Recent and Mild Top 4 Examples: 1,943 Total Clicks Date Range: Mar 13 - Jul 14
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Campaigns feature kids in a mature manner to reflect a confident generation
Implications - Straying away from the traditionally innocent notion of children, campaigns are showcasing kids in a more mature circumstance. Showcasing children in adult situations, these ads reflect a generation that has rapidly matured with the aid of technology and mass media. This reflects an ongoing desire for mature expression among young people. [More]
Score: 8.1
Recent and Hot Top 4 Examples: 8,659 Total Clicks Date Range: Apr 14 - Jul 14
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Nutritional supplements are given an even more convenient rebranding
Implications - Consumers are monitoring their nutritional needs more closely than ever, which has resulted in vitamins and nutritional products that take efficiency a step further. Innovations like travel-friendly packaging and customization support busy schedules by replacing meals, and aid consumers who want to streamline the process of taking care of themselves. [More]