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Score: 7.6
Recent and Warm Top 6 Examples: 11,064 Total Clicks Date Range: Sep 16 - May 17
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Marketing evolves to accommodate a post demographic approach
Implications - Through the democratization of information in the digital age, consumers are less inclined to be oversimplified and categorized by traditional demographics. With the rise of individualism and demand for representation, there’s an increasing need for marketers to avoid boxing consumers into demographic segmentations based on limiting factors like age, gender, economic status, sexuality or race, but rather take a psychographic approach and speak to consumers based on their values, concerns and aspirations. [More]
Score: 7
Recent and Warm Top 4 Examples: 2,726 Total Clicks Date Range: Sep 15 - May 17
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Healthy beverage pivots to promote zen peacefulness
Implications - Already dominated by performance-enhancing and energy-boosting products, the healthy beverage category is seeing a pivot in focus towards the counter movement of relaxation and mindfulness. Adapting to this new approach to health and wellness, beverage brands are experimenting with products that promote slowing down in order to take time for self-care and de-stressing. In today’s high-speed, high-stress economy, reserving time simply to relax and unwind becomes a true luxury that is top of mind for health-conscious consumers. [More]
Score: 6.7
This Week and Warm Top 4 Examples: 1,195 Total Clicks Date Range: Feb 16 - May 17
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Location-based engagement increases consumer interactivity
Implications - With the rise of geo-tagging and GPS-connected applications, location-aware marketing becomes increasingly targeted. Engaging consumers by creating a more personalized form of brand interaction, location-based sharing taps into the tech-savvy demographic’s desire to connect with their surroundings digitally. This omnichannel approach to consumer engagement denotes an evolution in how brands are targeting younger demographics. [More]
Score: 7.4
This Week and Warm Top 6 Examples: 5,055 Total Clicks Date Range: Sep 16 - May 17
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Glittery treats serve as a distraction from an anxious political climate
Implications - Consumers are being drawn to food and drink products marketed around fairy tale-esque iconography that aims to re-position consumption as an experience of escapism. In addition to being a continuation of the acknowledgement of "adulting," this shift highlights the desire for escapism amid uncertain political times and the ease of creating an imaginary narrative around dining. [More]
Score: 6.9
This Week and Warm Top 4 Examples: 3,304 Total Clicks Date Range: May 16 - May 17
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Asian flavor trends turn conventional snacks into surprising experiences
Implications - Exploring non-traditional combinations and formulations, Asian snack brands are continuously coming out with flavors that dare to create unlikely matches. Taking simple snacking products and breathing new life into them through surprising spices and seasonings draws in curious consumers hungry for change. This experimental approach to flavor pushes the boundaries for emerging trends in snacking, establishing Asia as the top destination for the truly insatiable flavor-seeker desiring exposure to extraordinary taste experiences. [More]
Score: 6.7
This Week and Mild Top 5 Examples: 5,654 Total Clicks Date Range: Mar 16 - May 17
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Classic Asian desserts are reformatted to appeal to North American audiences
Implications - Continuously inspired by new formats, ingredients and textures, dessert brands are taking advantage of the evolving popularity of Asian-fusion cuisine by incorporating popular Asian influences into hyper-indulgent desserts. Balancing a love for delicious sweets with exciting flavor enhancements, the winning combination serves to excite both the flavor connoisseur as well as the social media maven. [More]
Score: 7.4
This Week and Warm Top 4 Examples: 7,365 Total Clicks Date Range: Nov 16 - May 17
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Toys turn into collectible artworks to engage the whole family
Implications - With parents looking to spend more time with their children, toy brands look for ways to appeal to both children and adults alike to foster bonding through joint interest. Taking an artistic approach to toy design, brands are producing eye-catching games that double as collectible décor, enticing parents to splurge a little more on a toy that also doubles as an aesthetic element to their home. [More]
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Score: 8.8
This Month and V. Hot Top 5 Examples: 11,757 Total Clicks Date Range: May 16 - May 17
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Affordable fashion focuses on sophisticated design for cost-savvy consumers
With high end fashion content prevalent on social media, consumers of all economic backgrounds are becoming hyper aware of the designs and trends that signify luxury. Brands looking to target these savvy shoppers are starting to offer them the experience of glamour, tapping into their desire for higher end products while maintaining wallet-friendly prices. [More]
Score: 7.6
This Month and Warm Top 5 Examples: 3,456 Total Clicks Date Range: Nov 16 - May 17
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Retail product education increases casual shopper engagement
Implications - Being able to physically interact with products being one of the top advantages physical retail has over digital, stores are playing to this strength by creating engaging education sessions and in-store demonstrations to immerse casual shoppers. By taking a casual browser and turning them into a participant, brick and mortar retail spaces are able to provide a product experience for the consumer that can’t be replicated when shopping online. [More]
Filed in: BusinessRetail
Score: 7.3
This Month and Warm Top 5 Examples: 4,908 Total Clicks Date Range: Dec 15 - May 17
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Young parents look for innovative reading formats to inspire children
Implications - Using virtual, emotional and tactile cues, children’s narratives are leaping out of the 2D page and engaging young readers in completely new ways. New parents keen to develop the emotional intelligence of their offspring through sensorial experience, are finding innovative formats to engage short attention spans, spark curiosity and promote intellectual development. [More]