adidas Originals has announced a new addition to its popular ZX range, brining shoppers the ZX 2K Pure Silhouette.
The sneakers boast an intentionally cluttered design that comes from a combination of different elements, which includes a statement upper that's accented with an entwining lacing system, welded toe box, a BOOST midsole, TPU heel cage, and zagging heel. As usual, adidas' Three Stripe branding is featured prominently on the sides of the uppers as well, helping to supply the style with additional contrast at the same time.
adidas Originals' ZX 2K Pure Silhouette is available in four colorways online and from participating retailers. This includes sneakers in "core black/grey/orange, white/grey/orange, core white/grey/chalk white, and halo
amber/halo ivory/cream white."
Image Credit: adidas Originals
Key Themes Behind This Trend
- Intentional Cluttered Sneakers
- Opportunity to design intentionally cluttered sneakers that combine different elements for a unique look
- Entwining Lacing System
- Opportunity to include a statement entwining lacing system in sneaker design for added aesthetic appeal
- TPU Heel Cage
- Opportunity to incorporate a TPU heel cage in sneaker design for enhanced support and stability
Where This Applies
- Athletic Footwear
- Opportunity for athletic footwear companies to incorporate intentional cluttered designs to stand out from competitors
- Fashion Retail
- Opportunity for fashion retailers to integrate the intentionally cluttered sneaker trend into their product offerings
- Materials Manufacturing
- Opportunity for materials manufacturers to develop new materials to include in sneaker design, such as TPU for heel cages
