Zipped-Up Jacket Mugs

The Zipper Cup Will Neither Open nor Close, But it Looks Adorable

The Zipper Cup is the latest and greatest in the world in home design.

These cute, liquid-holding devices have an exceptional zipper detail that runs down the side of the cup. Although the Zipper Cup cannot actually be opened or zipped closed, it does hold both hot and cold liquid—and comes with coasters. That has got to count for something.

Implications - There aren't too many ways to reinvent something as straightforward as a cup, but charming aesthetic embellishments are still a simple and effective way for companies to easily set their products apart from their more basic peers. Products like this have a charming and lighthearted appeal, and for people looking to fill their life with amusing distractions that is definitely a positive.

Cute Mug Designs
There is an opportunity for companies to differentiate their products in the market by adding charming aesthetic embellishments to simple products such as mugs and cups.
Non-functional Design Elements
Non-functional design elements, such as the zipper on the Zipper Cup, could potentially become a trend in the home design industry to create more unique and visually interesting products.
Novelty Drinkware
As consumers look for amusing distractions in their daily life, there is an opportunity for companies to create more novelty drinkware products like the Zipper Cup.

Industries Being Reshaped

Home Design
Home design companies could incorporate charming and unique embellishments, like the zipper design on the Zipper Cup, into their products to differentiate themselves from competitors.
Tableware
Tableware companies could create more novelty drinkware products with non-functional design elements, like the Zipper Cup, to attract consumers looking for visually interesting additions to their dining experience.
Gifts and Novelties
Companies specializing in gifts and novelties could include products like the Zipper Cup in their offerings, as consumers look for amusing distractions in their daily life.
SCORE
2.4 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 5%
Activity 59%
Freshness 8%

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