Stylish Desert Editorials

Kristian Schmidt Photographs Alyssa Campanella in Zink Winter 2013

The style certainly didn't run dry in this Zink Winter 2013 collection. The concept of this editorial has model Alyssa Campanella pictured wandering in a dry desert land while wearing lush designer duds. The styling was intricate but simple, keeping to mainly white pieces with only one black dress at the end.

Many of the clothes featured in the Zink Winter 2013 pictorial, titled Desert Angle, had naturalistic details to them. In the first photograph, Campanella is wearing a long white Houghton gown while standing face-to-face with a tiger. In the next picture, the model dons a very tribal looking Hervé Léger top, that looks as though lots of weaving went into the creation of it. We then see one of the most interesting pieces in the shoot, a white Izmaylova dress, with cut outs at the sides and feathers on the skirt.

Desert Couture Fashion
Opportunity for designers to incorporate naturalistic details and tribal elements into their designs for desert-inspired fashion collections
Minimalistic Styling
Opportunity for stylists to create intricate but simple looks using mainly white pieces with minimal use of black or other colors
Wildlife-inspired Fashion
Opportunity for designers to incorporate wildlife and animal prints into their collections, as seen in the Zink Winter 2013 pictorial

Where This Applies

Fashion and Apparel
Opportunity for brands in the fashion industry to offer desert-inspired collections
Photography
Opportunity for photographers to create visually stunning pictorials that feature models in unique landscapes such as deserts
Beauty and Cosmetics
Opportunity for beauty and cosmetics companies to create makeup and skincare products inspired by desert landscapes and natural elements
SCORE
2.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 48%
Activity 31%
Freshness 8%

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