The ZenFone 2 Android smartphone was unveiled by Asus at CES 2015 and managed to stand out among the field of smartphones, which is no mean feat.
This smartphone is powered by a 2.3 GHz 64-bit Intel Atom processor with either 2 or 4 GB of RAM, the latter version about as powerful as some laptops. Despite these specs, the phone is priced extremely competitively and will start at $199 with 2 GB RAM and 16 GB of RAM.
In terms of design, the ZenFone 2 features elegant curves that taper to thin edges, as has become the trend in smartphone designs. It is equipped with Gorilla Glass 3 and anti-fingerprint coating that is supposed to reduce friction.
Asus hasn't yet revealed a lot of details about the ZenFone 2's availability.
Why This Trend Is Growing
- Anti-fingerprint Smartphone Screens
- Opportunity for companies to develop and market advanced smartphone screen coatings that reduce friction and smudges.
- Budget Laptops Disruption
- The ZenFone 2 sets a new standard for smartphone processing power and prides itself on laptop level processing specs at a fraction of the cost. This could change the budget laptop industry.
- 64-bit Smartphone Processing
- With the ZenFone 2 running on a 64-bit Intel Atom processor, there is a growing trend of smartphones touting major processing power, offering an opportunity for companies to capitalize on this growing market.
Industries Being Reshaped
- Smartphone Manufacturing
- Manufacturers could develop and create anti-fingerprint coating technology, producing a product that differentiate from competitors and setting a new standard for sleek design.
- Consumer Electronics
- This advancement in smartphone processing power threatens the budget laptop market, causing a disruption in the industry and the way consumers perceive mobile devices.
- Computer Hardware
- The growth of 64-Bit smartphone processing means the market is ripe for new hardware designs and manufacturers.
