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Spicy Cajun-Inspired Chips

Zapp's New Chip Flavors Celebrate the Begining of Mardi Gras

— February 13, 2017 — Lifestyle
With Mardi Gras just around the corner, Zapp's is offering its popular New Orleans Kettle Style Potato Chips in three new Cajun-style flavors. Perfect for sharing, the brand describes its new chips as "the perfect snack to get the party started."

Zapp's limited-edition Mardi Gras chips are made with authentic Cajun-style flavors that reflect Southern Louisiana cuisine and the spirit of the annual Mardi Gras celebration. The new snacks consist of the brand's popular New Orleans Kettle Style Potato Chips, which are slow-cooked one batch at a time in a special peanut oil blend that results in a thicker and crunchier chip. For added flavor, the chips are seasoned with authentic Cajun spices to create three unique varieties: Hotter'n Hot Jalapeño, Voodoo and Spicy Cajun Crawtators.

Zapp's new Mardi Gras chip flavors demonstrate the growing demand for unique snack foods, particularly during different holidays.
Trend Themes
1. Unique Snack Foods - The growing demand for unique snack foods presents an opportunity for companies to create innovative and flavorful products.
2. Holiday-themed Products - Developing holiday-themed products, like Zapp's Mardi Gras chips, allows companies to tap into consumers' desire for seasonal and festive offerings.
3. Regional Cuisine-inspired Snacks - Creating snacks that reflect specific regional cuisines can cater to consumers seeking new and flavorful taste experiences.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore new flavors and unique snack creations to meet the demand for innovative products.
2. Seasonal and Holiday Products - Companies specializing in seasonal and holiday products can leverage consumer interest by developing themed offerings like Mardi Gras chips.
3. Regional Food Products - The regional food products industry can strive to create snacks that capture the essence of specific cuisines, providing consumers with a taste of different regions.
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