The Zappos customer service commercial creatively uses puppets. Taking inspiration from the OnStar ads, which use actual customer calls in their reenactments, Zappos uses the same line of thinking in their advertisement.
The Zappos customer service commercial reenacts the typical and boring customer phone call, but with a bit of humor and some crazy-haired puppets, so viewers don’t actually mind watching it. Don't you wish that all commercials could be puppetized?
Implications - It would definitely improve the quality of many commercials, especially the ones that seem to eschew comedy in favor of simply selling the product. Hopefully this Zappos customer service commercial implores more companies to focus on creating advertising that not only pushes a product, but provides entertainment for consumers.