Though physical travel agencies are commonplace in North America, the Chinese travel industry is far younger, and so the new brick-and-mortar store from startup agency ZANADU is a surprising concept for many Chinese consumers. Most of the activity in the Chinese travel industry is conducted online, but with its futuristic store ZANADU hopes to attract customers while also giving them a physical manifestation of the image that the brand represents.
ZANADU's brick-and-mortar store is aesthetically inspired by the digital realm whence it was birthed, with pixelated clouds hanging overhead and more color-shifting pixel boxes strewn throughout the space. The space also holds with 20 interactive cubes outfitted with touchscreens, each of which offers a virtual journey across some foreign land.
Every experience in the store is connected to WeChat and QR codes that channel customers into ZANADU's CRM system, ensuring that the company is equipped to leverage every interaction.