'Façades' is a series of photographs by French photographer Zacarie Gaudrillot-Roy. The photographer attempts to imagine a world where buildings are stripped of their "buildings" with nothing but their surface left.
Zacarie isolates the surfaces of buildings and photographs the hauntingly incomplete images. The facades look like icing if it was removed from its cake.
According to the artist, the facade of a building is "the first thing we see... it can be impressive, superficial or safe."
The photographs explore a world in which first impressions and surfaces are all there is. There is nothing to discover beneath. Essentially it's what we'd see if in a holiday photograph, there was only the outside of the building. But why is the outside more important than the inside?
The same can be said about people. We are all more than what is on the surface.
What's Driving This Trend
- Surface Stripping
- Opportunity for disruptive innovation in creating products or experiences that focus on stripping away layers to reveal the true essence.
- Superficial First Impressions
- Opportunity for disruptive innovation in developing technologies or services that challenge the importance society places on initial appearances.
- Incomplete Aesthetics
- Opportunity for disruptive innovation in designing products or environments that embrace the beauty and intrigue of unfinished or imperfect aesthetics.
Who This Affects Most
- Architecture
- Opportunity for architects to reimagine building designs that prioritize exposing the inner workings or structures rather than concealing them.
- Photography
- Opportunity for photographers to explore unique perspectives and techniques that capture the essence and intrigue of stripped facades.
- Fashion and Personal Style
- Opportunity for fashion and style industries to challenge conventional beauty standards and promote individuality beyond superficial appearances.
