adidas works in collaboration with Yohji Yamamoto's Y-3 luxury brand once again -- this time, the duo unveil two tonal iterations of the Yuben Mid sneaker. The latest options include all-black or off-white throughout, offering minimal tonal selections following the Yuben Low, which made its debut late last year.
The basic design makes the sneaker ultra-versatile and the higher cut draws some inspiration from a classic basketball sneaker. The uppers are predominantly made from soft canvas materials with leather detailing. There is also branding detail informed through embroidery processes in the tonal hues across the lateral side with additional accents on the tongue and the heel. It all sits on top of a rubber cup sole.
Image Credit: adidas
What's Driving This Trend
- Minimal Canvas Sneakers
- Opportunity for disruptive innovation by creating simplified and versatile footwear options.
- Tonal Design
- Opportunity for disruptive innovation by offering monochromatic color selections for sneakers.
- Luxury Collaborations
- Opportunity for disruptive innovation by partnering with luxury brands to create unique sneaker collections.
Who This Affects Most
- Footwear
- Opportunity for disruptive innovation in the footwear industry by reimagining canvas sneakers.
- Fashion
- Opportunity for disruptive innovation in the fashion industry by introducing minimalist and tonal designs.
- Luxury Goods
- Opportunity for disruptive innovation in the luxury goods industry through collaborations with sportswear brands.
