Militaristic Fall-Ready Workwear

The YSTRDY’S TMRRW Fall/Winter 2019 Range Features Raw Looks

The YSTRDY’S TMRRW Fall/Winter 2019 collection was recently introduced and highlights mining militaristic influences through workwear shapes. The seasonal range dives into the Japanese brand's heritage, delivering luxury Japanese fashion goods whilst captivating what the brand describes as "raw character of used clothing."

The seasonal capsule is full of neutral hues throughout the color palette, with earthy tones and touches of red, navy blue, and black. Some of the standout items in the range include the outerwear looks -- the mod coats, leather jackets, baggy tees, and hoodies hit the spotlight. The key piece that goes without notice is the fluorescent hooded sweatpants adorned with hues of bright pink, orange, and yellow, standing out against the rest of the muted tonal collection.

Militaristic Workwear Fashion
Opportunity for luxury fashion brands to incorporate military-inspired designs in their collections.
Raw Character Fashion
Potential for fashion brands to utilize the raw look of used clothing in their aesthetics.
Fluorescent Detailing
Opportunity for brands to incorporate bold neon accents into their apparel designs.

Industries Being Reshaped

Luxury Fashion
High-end fashion brands can experiment with militaristic shapes and raw character looks.
Streetwear Fashion
Streetwear brands can incorporate fluorescent detailing in their fall collections.
Outerwear Apparel
Brands in the outerwear industry can experiment with militaristic workwear shapes and raw character fabrics.
SCORE
1.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 35%
Activity 11%
Freshness 9%