The YRB Amber Rose 'Marilyn Monroe' photo shoot is super-hot. Kanye West's ex Amber Rose throws on a blonde wig and some Marilyn-esque clothing for this editorial, striking some sultry poses in homage to the cultural icon.
Those of you familiar with Amber Rose know that she rocks a nearly bald hairstyle, so the flowing blonde locks are a definite change; however, I don't mind. The YRB Amber Rose 'Marilyn Monroe' shoot was done by photographer Mike Ruiz.
Key Themes Behind This Trend
- Celebrity Icon Emulation
- Incorporating popular cultural figures in photo shoots or product branding is a disruptive marketing trend for apparel and beauty brands.
- Blonde Hairstyle Trend
- Blonde wigs or hair coloring becoming a trend for women who want to regularly switch their look, which is an opportunity for the beauty industry.
- Retro-inspired Editorials
- Nostalgia-inspired photo shoots and marketing materials, reminiscent of iconic cultural figures or historical periods, are an opportunity for creative marketing agencies to disrupt consumer engagement.
Where This Applies
- Fashion
- Fashion brands can leverage the celebrity obsession of consumers and turn personality-specific styles into a monetary production opportunity.
- Beauty
- As more individuals continue to modify their physical appearance, cosmetic companies can capitalize on ongoing beauty trends with new product lines and promotional materials.
- Media and Advertising
- Nostalgia-driven media is an excellent opportunity for marketing agencies to create a unique brand message and disrupt the traditional advertising space.
