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Uplifting Saffron Supplements

Youtheory's Saffron Elevates the Mood and Promotes Mental Focus

— March 15, 2018 — Lifestyle
Saffron is revered as one of the most precious spices in the entire world as it is incredibly labor-intensive to collect, which makes it an expensive luxury product to most—but Youtheory's Saffron is a dietary supplement that is formulated for daily intake.

While saffron is quite costly when sold on its own by the gram (it takes about 80,000 flowers to produce just a single pound of saffron), Youtheory's Saffron supplement retails for around $30, providing 60 vegetable capsules filled with clinically tested ingredients and adaptogens.

The dairy-free, gluten-free and soy-free formula boasts "three brain-boosting botanicals to improve mood and mental performance," including 30mg of Spanish-grown saffron extract per serving, which specifically helps with mood management. On top of this the dietary supplement also includes ashwagandha for its stress-reducing properties and rhodiola for its ability to enhance cognitive performance and focus.
Trend Themes
1. Affordable Mood-boosting Supplements - There is a growing demand for affordable, mood-boosting dietary supplements to help manage stress and promote mental focus.
2. Adaptogen-based Dietary Supplements - Consumers are seeking dietary supplements that utilize powerful adaptogens, such as ashwagandha and rhodiola, to improve overall wellbeing.
3. Labor-intensive Ingredients in Supplements - The use of labor-intensive ingredients, such as saffron, in dietary supplements is becoming more common as consumers are willing to pay for unique and beneficial ingredients.
Industry Implications
1. Health and Wellness - The health and wellness industry continues to see growth as consumers prioritize self-care and seek out natural solutions for their health concerns.
2. Supplement Industry - The supplement industry is constantly evolving to meet the demands of consumers looking for unique and effective products to add to their daily routines.
3. Food and Beverage Industry - The food and beverage industry has an opportunity to incorporate mood-boosting ingredients, like saffron, into their products to offer added health benefits and appeal to wellness-focused consumers.
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