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YouTube Clothing Campaigns

Kelly's ‘What R U Guys Talking About?' for Marshalls

— April 30, 2009 — Life-Stages
Liam Sullivan has teamed up with Marshalls (TJX Companies) to create a 4-minute YouTube video to promote the store's new store-within-a-store called the CUBE. This is not Sullivan's first video; the 35-year-old has become very well known in the YouTube community for his eccentric videos--especially ones that feature his character Kelly.

Kelly is a strong, opinionated 17-year-old who loves clothes and, of course, shoes (see the video below). This latest video for Marshalls is called 'What R U Guys Talking About?' and takes place in Kelly's earlier teen years, before she found her style groove.

Trend Themes
1. Youtube Clothing Campaigns - Expanding marketing efforts to include YouTube videos for clothing campaigns presents an opportunity for businesses to engage with a broader audience and leverage the platform's popularity.
2. Influencer Collaborations - Partnering with popular YouTube influencers like Liam Sullivan allows brands to tap into the influencer's audience and create authentic and engaging content.
3. Virtual Store Experiences - Creating virtual store experiences, such as Marshalls' CUBE store-within-a-store, offers a new way for retailers to showcase their products and attract customers through immersive online experiences.
Industry Implications
1. Retail - Retailers can embrace YouTube clothing campaigns to drive online and in-store sales by leveraging the power of video marketing and engaging with the YouTube community.
2. Fashion - Fashion brands can collaborate with influential YouTube personalities to promote their products and reach a wider audience, creating new opportunities for brand exposure and sales.
3. E-commerce - E-commerce platforms can explore virtual store experiences to recreate the in-store shopping experience online, providing customers with a unique and immersive way to browse and buy products.
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