Earthy Masculine Soaps

'You Dirty Dog' Soap Will Get Even the Most Dishevelled Outdoorsman Clean

If you are a rugged, outdoorsy mans-man, the 'You Dirty Dog' soap might be the perfect thing to get you squeaky-clean. Made by Owen & Fred, this 100% Vegan soap includes Peru balsam (which is most commonly used for wounds and assists in skin rejuvenation), activated charcoal (which draws toxins from underneath the skin for optimal cleanliness) and cedar wood for its soothing properties and masculine scent.

According to the Owen & Fred website,"Scented like an old cigarbox, with a hint of Peru Balsam and black pepper, this is how we imagine Teddy Roosevelt would smell after wrestling a bear to the ground." If you've spent an afternoon cutting down trees, hunting wild boar or building things with your bare hands, the dirty dog soap has the ingredients to keep you in tip-top hygienic shape.

As for cleaning your dirty mind, you're on your own.

Earthy Masculine Soaps
Opportunity for innovation in creating natural and manly soaps using unique ingredients.
Vegan Skincare
Opportunity to create skincare products without animal products or byproducts attracting a new consumer base.
Activated Charcoal
Opportunity to incorporate activated charcoal in products as a purifying agent for skin.

Sectors Adopting This

Men's Grooming
Creating specialized grooming products for men with unique ingredients.
Natural Skincare
Incorporating natural and organic ingredients in skincare products.
Vegan Beauty
Creating cosmetic and skincare products that are 100% vegan-friendly.
SCORE
1.7 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 35%
Activity 7%
Freshness 8%