Yobo Drinks has introduced the first American-made craft soju originating from California, Yobo Soju Luxe. Yobo Soju Luxe is distilled using rice, wheat, and grapes grown in the sunny state. The alcoholic beverage will be available in U.S. restaurants, bars, and stores.
The Yobo Soju Luxe relies on hints of apricot and vanilla for a sweet, floral taste. The unique formula makes it entirely different from the South Korean brand, delivering an elevated experience for all soju-connoisseurs. The soju is measured at 36 calories per ounce and 23% ABV.
“We created the first Yobo to pay homage to our roots and create a uniquely Korean-American soju,” says founder Carolyn Kim. Yobo Soju Luxe is now available on the Yobo Soju website.
Image Credit: Yobo Soju
What's Driving This Trend
- American-made Craft Spirits
- Opportunities for distilleries to experiment with locally-sourced ingredients and develop unique formulas to cater to the growing demand for American-made craft spirits.
- Flavored Soju
- The rising popularity of soju combined with experimentation with different flavors and ingredients presents opportunities for distilleries to innovate and create unique and flavorful variations of the popular spirit.
- Low-calorie Alcoholic Beverages
- The increasing focus on health and wellness has led to a demand for low-calorie alcoholic beverages, providing an opportunity for distilleries to create low-calorie versions of popular spirits like soju.
Who This Affects Most
- Craft Distilleries
- Craft distilleries can experiment with locally-sourced ingredients and innovative formulas to cater to the growing demand for American-made craft spirits and flavored variations of popular spirits like soju.
- Alcoholic Beverage Manufacturers
- Alcoholic beverage manufacturers can focus on creating low-calorie versions of popular spirits like soju to cater to the increasing demand for healthier alcoholic beverages.
- Restaurants and Bars
- Restaurants and bars can leverage the popularity of flavored soju and low-calorie alcoholic beverages by offering unique variations and incorporating them into their cocktail menus.
