SWRL is a First-of-Its-Kind Hard Seltzer Brewed from Makgeolli
Laura McQuarrie — August 12, 2025 — Lifestyle
References: sipswrl & tasteradio
SWRL mashes up Korea's oldest rice drink with hard seltzer, serving up a uniquely refreshing experience that's low in calories, alcohol and free from sugar. This hard seltzer beverage brewed from makgeolli is packaged by the can and provides a vegan-friendly, gluten-free, easy-drinking option that lends itself well to many drinking occasions.
SWRL sets itself apart with "flavor combos you didn't know you'd like," such as Yuzu and Pine Needles, smooth and creamy Earl Grey and Mixed Cherries, a blend of three types of cherries. Additionally, there's SWRL Original, On The Low, with a fizzy, refreshingly tart and yogurt-like essence.
This new beverage ticks all the right boxes for curious sippers—it's innovative, fermented with Korean rice, low-ABV, flavor-forward, and perfectly aligned with the next wave of what drinkers demand.
SWRL sets itself apart with "flavor combos you didn't know you'd like," such as Yuzu and Pine Needles, smooth and creamy Earl Grey and Mixed Cherries, a blend of three types of cherries. Additionally, there's SWRL Original, On The Low, with a fizzy, refreshingly tart and yogurt-like essence.
This new beverage ticks all the right boxes for curious sippers—it's innovative, fermented with Korean rice, low-ABV, flavor-forward, and perfectly aligned with the next wave of what drinkers demand.
Trend Themes
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Rice-inspired Beverages — Leveraging traditional rice fermentation methods introduces a new category of beverages that appeal to health-conscious consumers seeking unique flavors.
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Flavored Hard Seltzers — The combination of unconventional ingredients like Yuzu and Pine Needles in hard seltzers taps into the adventurous palates of modern drinkers.
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Low-calorie Alcoholic Drinks — Innovating with low-calorie and low-alcohol content beverages addresses the growing demand for health-friendly drinking options without sacrificing taste.
Industry Implications
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Alcoholic Beverage Industry — The fusion of traditional rice drinks with contemporary hard seltzers offers an intriguing product line that could redefine what consumers expect from alcoholic beverages.
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Health and Wellness Industry — Low-calorie, low-alcohol, vegan, and gluten-free alcoholic options are aligning closely with health and wellness trends that emphasize mindful consumption.
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Food and Beverage Packaging — Convenient canned packaging for unconventional flavors in alcoholic beverages enhances portability and aligns with consumer preferences for easy-drinking experiences.
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