The Yii Fall/Winter 2014 Campaign Embodies Conceptual Elegance

 - Jun 26, 2014
References: &
The Yii Fall/Winter 2014 campaign embraces conceptual design details. This vivid advertorial is lensed by photographer Zhonglin who captures his model star amidst a bright studio setting.

Playing with proportion, the Yii Fall/Winter 2014 collection highlights over-sized turtleneck sweaters and cocooned coat garments that are some of its most memorable pieces.

In addition to its sculptural silhouettes, this menswear line experiments with textile prints and highlights graphic collage imagery that is distinctive and artfully bold. The collection's exaggerated knits are paired alongside collage pattern sweatshirts, tailored jackets and pleated shorts that are equipped with plenty of pockets.

Marrying aesthetics with function, this menswear collection highlights vanguard pieces with a purpose. Whether integrated with pockets or removable panels, the pieces nod to fashion's bright future.