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NHL-Themed Drinkware

YETI and the NHL Partnered to Bring Fans Team-Affiliated Reusable Drinkware

— February 27, 2021 — Lifestyle
YETI, a company that's known for its high-quality stainless steel drinkware and coolers, has announced a full range of NHL-themed reusable cups that are perfect for hockey fans.

The drinkware is built with thick gauge steel that makes it both incredibly durable and insulated—ensuring drinks stay either hot or cold throughout any game. To suit all different needs, YETI offers its NHL drinkware in a range of versatile styles, which include its tumbler, bottle with chug cap, and can insulator.

Hockey fans can browse YETI's web store to find the ultimate game beverage companion with their team's official logo. With their ultra-durable design and impressive insulation qualities, the drinkware fares well for any outdoor occasion, be it a camping trip or a game of shinny.

Image Credit: YETI
Trend Themes
1. Sports-themed Drinkware - Opportunity for other brands to collaborate with major sports leagues to create team-affiliated reusable drinkware.
2. Durable Insulated Drinkware - Room for innovative startups to create their own competing line of ultra-durable and well-insulated drinkware.
3. Personalized Drinkware - Chance for companies to capitalize on customization by offering consumers the option to add their name or favorite player to team-affiliated drinkware.
Industry Implications
1. Sports Merchandise - Sports merchandise companies can consider expanding their inventory to include reusable drinkware for sports fans.
2. Outdoor Recreation - Outdoor recreation companies can benefit from offering customers durable and insulated drinkware that is suitable for camping, hiking, and other outdoor activities.
3. Personalized Gifts - Gift shops and e-commerce stores can take advantage of the opportunity to offer personalized drinkware with team logos to customers looking for a unique and thoughtful gift option.
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