Just 300 pairs of Golden Goose's Yeah sneakers are available online and to help consumers feel confident about making a limited-edition purchase, the Italian brand included NFC tags that can be used to authenticate the sneakers. The statement-making sneakers integrate a mix of colors, textures and different fabrics, including leopard patterns, metallic tones and bold pops of red.
The online-exclusive sneakers are designed to help sneaker lovers appreciate the uniqueness of the style in the same way that collectors prize limited editions of art.
As of December, Golden Goose is planning to release a wider range of color and texture combinations that will be available in stores for consumers to purchase.
Image Credit: Golden Goose