Sunrise-Inspired Vegan Sneakers

AFEW's Yamasura Sneaker Gets a New Sleek Dawn Colorway

German sneaker retailer AFEW introduces a new tonal iteration of the Yamasura sneaker model for the season with the Dawn colorway. The shoe made its debut last year with the Soil colorway and most notably, it is made entirely with 100% vegan materials.

The sustainable shoe celebrates the look of a warm sunrise this time around, which is referenced in the Dawn namesake. In terms of construction, the shoe is made from vegan corn waste leather and paired with mesh to add a touch of breathability. It all rests on top of a sole that is made from BLOOM Algae EVA, which is all-natural rubber. The shoes were designed in Germany and made by hand in Portugal.

Image Credit: AFEW

Vegan Fashion
Exploring the use of unconventional and sustainable materials in fashion that aligns with ethical consumption habits.
Sustainable Footwear
Creating innovative footwear using natural materials and eco-friendly manufacturing methods that minimize environmental impact.
Handmade Products
Bridging the gap between innovation and traditional techniques to create unique, high-quality products that are made by skilled artisans.

Where This Applies

Footwear
Advancing the footwear industry by exploring sustainable materials and production methods to meet the demand for ethical and eco-friendly fashion.
Fashion
Upholding ethical values by incorporating vegan and eco-friendly materials to fashion products, ensuring environmental friendliness.
Manufacturing
Creating new technologies and techniques to manufacture handmade products, thereby reducing our dependency on expensive factory machineries.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 39%
Activity 19%
Freshness 14%